Tag: Brands

‘TikTok Famous’ CPG Brands? How Social Influencers Impact Retail Sales

By Keiry Echeverria A Marketing Research student in the Sam M. Walton College of Business, University of Arkansas   It's safe to say, many marketers today are looking to social media platforms to promote their products....

Programmatic Ad Buying: 5 Examples of Brands Getting it Right

You’re never going to make an ad that doesn’t trigger someone. Our data shows that 38% of global consumers block ads regularly...

The changing consumer landscape brands need to adapt to

Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences. April 26th, 2022April 22nd, 2022 As Queen Elizabeth II celebrates her platinum...

Ecommerce Success on Walmart.com: The Brand’s Essential Guide

With the rise of online pickup and delivery (OPD), groceries and household consumables have finally entered the ecommerce mainstream. And retailer.coms, those traditional retailers with sizable brick-and-mortar footprints, are really making the most...

5 sustainability recommendations for brands

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts. April 21st, 2022April 22nd, 2022 While sustainability is...

Lucky Raises $3M to Make In-Store Fulfillment Seamless for Direct-to-Consumer Brands

Convenience has been the backbone of e-commerce and the pandemic only served as a reinforcement of this tenet. However, consumers in need of products quickly may start their journey online but ultimately walk...

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