Tag: Brands

A spotlight on male mental health: how can brands help

Francesca specialises in lifestyle research, drawing from her experience of market analysis, market research and knowledge of consumer trends. November 01st, 2022October 31st, 2022 1 November marks the beginning of Movember, a month-long campaign that...

How This Online Marketplace for E-Commerce Brands Enables New Opportunities

E-commerce has been booming for the past few years, with global retail e-commerce sales having more than doubled in the past five years. In 2017, global e-retail sales amounted to around $2.4 trillion....

Sports Betting: The New Frontier for Brands In Sports

Vince joined Mintel in May 2019, overseeing the US Reports Finance, Auto, Retail, and eCommerce categories. He comes from an agency background where he specialized in brand strategy and consumer research (often using...

How Service Brands Grow | GreenBook

The old adage ‘When all the roads to fame are barred, take something simple and make it hard’ is what comes to mind when marketing dogma is passed off as marketing “laws.” Suggesting...

How Video Insights Help Brands Connect with Target Consumers

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insights was challenging for market researchers. It was...

Mini-Budget: the impact on consumers and brands

Toby Clark is Director of EMEA Research, and is responsible for many Mintel report series, tracking consumer sentiment and top-level spending intentions in the UK. September 23rd, 2022September 23rd, 2022 Today’s mini-Budget comes just a...

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