Once again, GeoPoll partnered with Brand Africa and other partners in a study across Africa to identify the best brands in the continent. The report, Brand Africa 100: Africa’s Best Brands, is now...
It’s the second largest shopping season of the year.
Back to School (BTS).
In 2021, the National Retail Federation estimated total K-12 BTS spending at a record-high $37.1 billion. Combined with approximately $71 billion in...
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.
Host Samantha Dover leads a discussion about...
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.
May 20th, 2022May 19th, 2022
It’s likely you’ve...
By Keiry Echeverria
A Marketing Research student in the Sam M. Walton College of Business, University of Arkansas
It's safe to say, many marketers today are looking to social media platforms to promote their products....
