Mintel specialists monitor the trending elements and new product launches, highlight the developments affecting the market and its future progress. On this episode, we’re Astragalus.

Astragalus is utilized in conventional Chinese language drugs to extend stamina and assist the immune system. Astragalus is present in meals, drink, dietary supplements, and extra just lately, in pet meals and sports activities vitamin. In accordance with Mintel GNPD, 5 years in the past, the bulk (67%) of world astragalus-containing launches had been in Asia Pacific, however that share is shrinking as astragalus strikes into European and North American markets. By the top of a 12-month interval ending in July 2023, solely 44% of astragalus-containing launches had been in APAC, with 25% being in Europe and 22% in North America.