Amazon.com is engaged on a standalone app for watching sports activities content material, the Info reported on Wednesday, citing a supply with direct data of the plan.

Sports activities stays one of many greatest points of interest for stay viewing as US audiences more and more swap from pay TV subscriptions to streaming apps.

The transfer will probably complement Amazon’s effort to double down on sports activities programming via its Prime Video service, a key channel to draw customers to its purchasing platform.

Amazon already owns the rights to stream video games together with Nationwide Soccer League’s Thursday Night time Soccer franchise and Premier League soccer matches within the UK, setting it as much as higher compete with sports activities streaming chief Walt Disney Co.

Final week, Alphabet unit YouTube additionally signed a multi-year deal to solely stream NFL’s Sunday Ticket package deal of video games in the US.

It was not clear when Amazon would roll out the sports activities app and whether or not it will undergo with the plan, in keeping with the report.

Amazon didn’t instantly reply to a Reuters request for remark.

The corporate has been reviewing unprofitable enterprise models and has laid off some employees to cowl rising prices and a requirement downturn as inflation-wary customers and companies spend much less.

In India, Amazon launched Prime Gaming for PC a number of days again, giving customers entry to numerous free PC video games each month. This can be a subscription-based gaming service which will be availed alongside the Amazon Prime plan. In December 2022, Prime Gaming gives entry to eight sport titles.  

To avail the Prime Gaming service in India, customers can head to the Prime Gaming web site by signing in with their credentials, and click on on the Activate Prime Gaming button from the highest proper nook of the display screen.

 

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