YouTube Premium, an ad-free subscription service that bundles video and music entry, has been accessible for a number of years. Regardless of it just lately reaching 100 million subscribers, YouTube continues to battle the widespread use of ad-blocking know-how, hoping to drive extra subscriptions to the Premium tier.

Final yr, YouTube started aggressively concentrating on advert blockers on desktop platforms. Within the newest escalation, YouTube introduced a crackdown on cellular advert blockers. “We solely permit third-party apps to make use of our API once they comply with our API Companies Phrases of Service,” an official weblog submit said. “Once we discover an app that violates these phrases, we’ll take acceptable motion to guard our platform, creators, and viewers.”

Customers who try to observe movies by way of third-party apps designed to bypass YouTube advertisements could now encounter errors, similar to extreme buffering or messages stating, “The next content material just isn’t accessible on this app.”

YouTube justifies this transfer by explaining, “Our phrases don’t permit third-party apps to show off advertisements as a result of that forestalls the creator from being rewarded for viewership, and advertisements on YouTube assist help creators and let billions of individuals around the globe use the streaming service.”

With growing restrictions on ad-blockers throughout gadgets, YouTube is sending a transparent message about YouTube Premium being the one solution to watch YouTube ad-free.