YouTube TV — a CNET Editor’s Alternative award decide — is elevating its costs from $65 a month to $73 a month, the service said Thursday. New subscribers will probably be charged the upper worth beginning now, whereas present subscribers will probably be charged the up to date worth beginning April 18.

“As content material prices have risen and we proceed to spend money on our high quality of service, we’ll be adjusting our month-to-month value … to convey you the absolute best TV service,” YouTube TV wrote on Twitter, saying it is the primary enhance in three years.

An replace for our members. As content material prices have risen and we proceed to spend money on our high quality of service, we’ll be adjusting our month-to-month value, after 3 years, from $64.99/mo to $72.99/mo, with a view to convey you the absolute best TV service.

— YouTube TV (@YouTubeTV) March 16, 2023

Although YouTube TV mentioned new subscribers will probably be charged the upper worth beginning now, the service is providing those self same subscribers $10 off their first three months of the bottom YouTube TV plan. Meaning new subscribers will successfully be charged $63 for his or her first three months earlier than the worth reverts again to $73 a month.

YouTube TV additionally mentioned it was reducing the worth of its 4K Plus add-on to $10 a month. This service value $20 a month beforehand.

Some individuals on Twitter speculated that the worth enhance was on account of NFL Sunday Ticket coming to YouTube. However YouTube responded that the rise is due to “the broader rise of content material prices.”

Brent Lawton, vice chairman of media technique and enterprise improvement on the NFL, mentioned in December that Sunday Ticket could be an extra value on prime of YouTube TV. Peter King, from NBC Sports activities, mentioned one supply estimated the price of Sunday Ticket could be round $300 for the season, however there is no official determine hooked up to the subscription right now.

For extra, this is what you want to learn about YouTube TV’s Multiview in March Insanity and how YouTube TV compares to Hulu Plus Stay TV.