Girls and Cash Making: What’s Your Enterprise Mannequin?

“A enterprise mannequin is an overview of how an organization plans to generate income.”

What do ladies around the globe assume is an important part to their private enterprise mannequin?

Final yr, I interviewed 53 completed ladies for my analysis paper “Sensible Girls: How Do They Make Cash?” launched on 8 March 2022. In celebration of Worldwide Girls’s Day 2022, I assumed I’d share some examples of how ladies in varied nations and cultures take into consideration enterprise fashions and the way this has contributed to their enterprise success.

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Some ladies take into consideration their private enterprise mannequin as a mindset for approaching work in a strategic approach:

Turn into a Recognized Model

“Once I take into consideration my private enterprise mannequin, I consider the significance of branding your self and ensuring to be clear about each what you are able to do and what you’re recognized for. I put all of my effort and time into doing the perfect I can, and I focus laborious on understanding what I have to know and who I have to know with a purpose to progress. I’m selective with my time and I say no to loads of issues.” — Jessica Chan, Investor Options Lead, JLL, Hong Kong, SAR

Have a Guiding Precept

“My private enterprise mannequin is constructed round a mindset. I have a look at myself as an income-earning asset! I’m within the prime interval of my profession and my tenet for years has been to extend my revenue by 10% to fifteen% yearly. Whether or not I’m in a efficiency appraisal for an current job or a brand new job, I look to barter that share improve in my wage.” — Joelle Pang, Basic Supervisor, FastJobs Malaysia, Kuala Lumpur, Malaysia

Be the Go-To Individual

“My private enterprise mannequin is constructed round my want to be ’greatest in school.’ I try to be a extremely credible supply of data and I maintain myself to an exacting ethical normal. In my function, I facilitate introductions between senior individuals, akin to chief funding officers and institutional fund managers. I’m the go-to individual for shoppers, for buyers, and for anybody in our ecosystem trying to benchmark their funding course of or meet potential companions, all of which requires a excessive stage of non-public and enterprise discretion. If any of those stakeholders are requested ‘Who do I speak to?’ They’ll say, ‘I speak to Marsha Larned.’” — Marsha Larned, Managing Director, Asia Pacific, Institutional Investor, Hong Kong, SAR

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Others consider their private enterprise mannequin as a deliberate approach of working with a purpose to obtain monetary success, akin to arising with frameworks and platforms, or collaborating with others:

Use Frameworks and Platforms

“My private enterprise mannequin is aligned with a consultancy enterprise in that I promote my time. As a coach specializing in enterprise psychology, I counsel entrepreneurs and founders on their journeys. From the beginning I noticed that with a purpose to create worth I needed to assume in platforms and work with collaborators that will generate progress. For instance, I work with Novo Nordisk Basis as a part of their accelerator program. They go in and make investments with a number of start-ups and I am going in and coach the founders of seven to 10 start-ups. Transferring ahead I’d like to do extra analysis and provide you with frameworks and platforms that others may use.” — Cecilie Willer, Founder Coach, In the present, Copenhagen, Denmark


“I all the time look to collaborate: My whole profession has been based mostly on recognizing and sustaining collaboration alternatives and ensuring there’s worth for either side. I put money into collaboration not simply within the undertaking itself. This requires laborious work, and for any undertaking I work on, I put collectively a stakeholder map. I checklist all the related stakeholders in my ecosystem, then I determine potential win/win engagements, after which I attempt to construct relationships accordingly. Collaborating lets you ship extra effectively by counting on different individuals’s sources and experience.” — Dona Haj, Head of EMEA Ventures and Tech Ecosystem, MathWorks, London

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For a lot of different ladies, a private enterprise mannequin is extra of a holistic method to money-making that features her private philosophy round parts akin to life-style, well being, and happiness:


“In arising with my private philosophy round cash, I began with an finish in thoughts. I requested myself this query ‘What sort of life-style do I need to have?’ This concerned reflecting deeply on what kinds of experiences I wished, what number of journeys per yr, what kind of home and automobile I’d like, and the way do I need to spend my time. As soon as I had put a quantity subsequent to all the pieces I wished to have, I labored backwards to get to my cash aim and I fairly shortly realized it wasn’t such an astronomical determine. I really like biking and mountain climbing and neither are notably costly sports activities! Having a transparent understanding of my cash aim offers me the peace of thoughts to dwell the approach to life I would like.” — Aleksandra Efimova, CEO, FLX® Stretch Coaching and Russian Pointe, Palm Seashore, Florida

Well being

“I don’t have a enterprise mannequin per se, at the very least within the conventional sense of getting exterior shoppers, income, and worth propositions. I’ve a far easier life mannequin. After a lot analysis, I’ve found that there are three issues that make me (and most of us) blissful: good well being, deep relationships, and significant work. I’ve ensured I’ve good bodily and psychological well being. I’ve developed a couple of deep friendships. And I’ve realized that ‘significant’ for me means engaged on ‘laborious issues’ in my line of labor. I like engaged on issues that nobody else has succeeded at.” — Hansi Mehrotra, CFA, Founder and Monetary Wellness Coach, The Cash Hans, Mumbai

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“It’s essential to have a ‘happiness mannequin’ layered on prime of 1’s ‘enterprise mannequin’ and determine how one can maximize happiness in addition to profession targets. What motivates me is mental and emotional engagement versus the largest paycheck or payoff. I’d prefer to assume it is a good method to method life.” — Judy Blumstock, Founder and CEO, Diamond Therapeutics, Toronto

Private enterprise fashions are private! How we develop our mindsets, our methods, and our philosophies round work and cash making is exclusive. And as we evolve, our private enterprise fashions evolve with us.

For extra on this matter, learn the total report “Sensible Girls: How Do They Make Cash?” by Barbara Stewart, CFA.

If you happen to preferred this publish, don’t neglect to subscribe to the Enterprising Investor.

All posts are the opinion of the creator. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially replicate the views of CFA Institute or the creator’s employer.

Picture credit score: ©Getty Photos / Hinterhaus Productions

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CFA Institute members are empowered to self-determine and self-report skilled studying (PL) credit earned, together with content material on Enterprising Investor. Members can document credit simply utilizing their on-line PL tracker.

Barbara Stewart, CFA

Barbara Stewart, CFA, is a researcher and creator on the problem of girls and finance. She’s going to launch the twelfth annual installment of her “Wealthy Pondering” collection of monographs on Worldwide Girls’s Day, 8 March 2022. Stewart makes use of her proprietary analysis abilities to work as an Govt Interviewer on a undertaking foundation for world monetary establishments searching for to achieve a deeper understanding of their key stakeholders, each ladies and men. She is a frequent interview visitor on TV, radio, and print, , and he or she is a columnist for Canadian Cash Saver and Golden Woman Finance. Stewart is on the Advisory Board for Kensington Capital Companions Restricted in Toronto. All of Stewart’s analysis is accessible on Barbara Stewart.

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