YouTube has declared struggle on advert blockers and the web is in an uproar.

On one aspect, Reddit’s edgelords declare that for those who can’t watch YouTube with out adverts, they’ll by no means use YouTube once more.

On the opposite aspect are the company apologists screaming that nothing is free and if you wish to keep away from promoting, simply pay for a premium plan.

Within the center, I sit anxiously, and solely wish to watch cat movies with out advertisements which are longer than the clip itself.

I totally perceive why folks wish to use advert blockers to look at YouTube. Have you ever tried it with out? It’s completely insufferable. Watching advertisements earlier than and through clips which are only some minutes lengthy is horrible.

However I additionally perceive that YouTube can’t be run as a charity group.

As somebody who hates advertisements, I might fortunately pay to keep away from them. Nice, so the answer is to subscribe to YouTube Premium?

No manner.

YouTube Premium at the moment prices $13.99 a month and is a bloated monster of companies I DO NOT WANT. YouTube Music is included, for instance. Positive, it’s an honest music service, however I’m not going to make use of it, so why do I’ve to pay for it?

I already spend sufficient cash every month on streaming companies which have content material I wish to watch (no less than till in addition they begin interrupting movies with commercials).

What would I pay for? A easy subscription to show off advertisements, nothing extra, nothing much less. I don’t know what YouTube earns per person in advert income, but when a subscription comes alongside that prices round $2 to $5 bucks, I’ll soar on it immediately.

We may name it “Premium Lite.” No wait, that already existed (in choose European international locations), however Google just lately determined to kill it. It price €6.99 per thirty days to keep away from advertisements solely. Nonetheless too costly, contemplating that Google hardly earns $69 per person every year. And the truth that they’ll nonetheless promote my knowledge. However a significantly better choice than the present YouTube Premium providing.

Sadly, I’ve a sense that Google received’t hearken to me, so I’ll in all probability have to chop again on the cat clips sooner or later if I don’t wish to be fully broken by promoting.

I don’t suppose anybody will cease utilizing YouTube. And they’re totally conscious of that.

This text was translated from Swedish to English and initially appeared on m3.se.