Benefits of Marketing
Startups have limited resources, and founders have limited time. But even if you spend just 10 minutes a day putting your message and unique point of view out there, it’ll start to make a difference.
Here are some of the benefits of marketing you can expect to see by executing consistently:
Message Testing and Audience Validation
Audience engagement is a good testing ground and feedback loop for founders.
You can easily get feedback on your message and amplify the positive responses from your audience. Put your message out there, see how it resonates (or doesn’t) and then double down on what seems to garner engagement from your community and prospects.
Quotes from partners, community members and clients — which can come from comments on your social media posts, responses to surveys, interviews for case studies and more — are also great ways to build confidence in you and your company.
Thought Leadership
Becoming a thought leader in the eyes of your key audiences isn’t something that happens overnight. But by regularly sharing your opinions on LinkedIn and posting longer content that highlights your unique point of view, you can get that ball rolling.
Engaged Community
Everyone, from your friends and family to current and former co-workers to clients, prospects, analysts and investors — it’s one big potential community for your startup. And it’s a surprisingly small, interconnected world. By regularly messaging to and interacting with these individuals, you’ll start to build an engaged community.
More Organic Traffic
One of the byproducts of all these activities, beyond awareness and credibility, is driving new organic visitors to your site. And the best thing about building your organic traffic is that it’s visitors you didn’t have to pay for. What’s better than that?
By doing all of these things — testing your messaging, getting audience validation, developing your thought leadership, engaging your community and driving more traffic — you’ll achieve the ultimate goal of drumbeat marketing: increasing your brand awareness and credibility.
These are just some of the benefits of marketing for startups, but they’re a great place to begin. It’s a long game, and the best time to start playing is now.
