Valentine’s Day, celebrated on February 14th annually, is a world phenomenon that cuts throughout borders and cultures. From vibrant avenue markets adorned with crimson roses and heart-shaped goodies to intimate gatherings and cultural festivities, Valentine’s Day in Africa displays a mix of conventional customs, trendy influences, and a shared need to cherish the bonds of affection and friendship.  

This report explores the various methods during which Valentine’s Day is well known throughout Africa.  

This can be a sequel to the sooner report in 2020 on Valentine’s Day: Who’s Celebrating, Items, Dates & Extra. 4 years down the road, GeoPoll surveyed 3560 respondents throughout Nigeria, Kenya, and Tanzania; we embarked to search out out the next: 

• Gifting tradition on Valentine’s Day 
• Standard presents for Valentine’s 
• Valentine’s actions 
• Cash and Valentine’s 

The survey outcomes reveal a various vary of relationship statuses amongst respondents: 42.88% are at present in a relationship, 32.29% are married, 23.14% are single, and 1.69% are divorced. Notably, a big majority of 70.33% of respondents plan to rejoice Valentine’s Day this yr, with 29.67% boycotting.  

Valentine’s Day Items 

Gifting on Valentine’s Day is a cherished custom. From handmade crafts and domestically sourced delicacies to imported goodies and luxurious objects, presents fluctuate broadly relying on private preferences and cultural influences. 

Our findings present that 60.84% might be shopping for a present for his or her cherished one, 21.56% is not going to be shopping for presents, and 17.60% are uncertain. 

Which Valentine’s reward do you intend to offer? 

Respondents demonstrated an evident ardour for conventional choices when requested about their most popular reward for Valentine’s Day. Chocolate emerged as the most well-liked alternative, with 14.63% expressing a desire for it, intently adopted by flowers at 14.41%. Jewelry and watches ranked third, with 12.46%. Please check with the chart under for additional insights into standard gifting concepts. 

Which Valentine’s reward would you prefer to obtain? 

Based mostly on the survey findings, jewelry and watches emerged as probably the most desired Valentine’s Day presents amongst respondents, main the checklist with 11.81%. Shut behind had been flowers at 11.07% and goodies at 10.73%. Notably, cash additionally held vital attraction, with 10.54% expressing a desire for financial presents on Valentine’s Day.  

Valentine’s Day plan and actions 

We requested respondents what they deliberate to do on Valentine’s Day, revealing numerous actions and views. Unsurprisingly, the best choice, with 36.07%, was going out with a cherished one or companion. Nevertheless, an sudden twist emerged, as 19.13% indicated that the day held no particular significance for them and that it was only a typical day with none deliberate actions. Moreover, 18.85% plan to spend time with buddies or household, whereas 13.78% go for a comfortable day indoors with their companion. Notably, 12.18% meant to deal with themselves. 

Who is meant to plan Valentine’s Day? 

Chances are you’ll be interested in who sometimes leads in planning Valentine’s Day celebrations. In line with the survey outcomes, a big majority, 76.48%, imagine the accountability falls on the person. Solely 23.5% of respondents really feel that the woman or girl ought to plan Valentine’s Day. 

Cash, Cash, Cash! 

Certainly, cash performs a big position in Valentine’s Day celebrations, whether or not you’re buying presents or planning particular actions to mark the event of affection. With this in thoughts, we sought to uncover how a lot persons are budgeting to spend on this heartfelt day of celebration.  

Kenyans 

Most Kenyan lovebirds, comprising 37.18%, are ready to spend between Kes. 1,000 ($6.41) – Kes. 5,000 ($32.05) on Valentine’s Day. Following intently, 31.44% plan to spend lower than Kes. 1,000 ($6.41). Moreover, 17.39% intend to splurge between Kes. 5,000 ($32.05) and Kes. 10,000 ($64.10  

Nigerians 

Then again, most Nigerian respondents will spend between 9,000 Naira ($6.21) and 45,000 Naira ($31.05) for his or her family members on Valentine’s Day. About 27.98% of members want spending lower than 9,000 Naira ($6.21), whereas 12.39% are inclined to splurge between 45,000 Naira ($31.05) and 90,000 Naira ($62.10). 

Tanzanians 

Amongst Tanzanian respondents, 33.77% plan to spend between 16,000 TZS ($6.31) and 80,000 TZS ($31.56) on their family members. In the meantime, 32.73% intend to allocate lower than 16,000 TZS ($6.31), and 16.10% are ready to spend between 80,000 TZS ($31.56) and 160,000 TZS ($63.10).  

Social Media Love 

As a lot because the streets might be painted crimson, so will social media platforms. 51.10% of the respondents will submit their vital others on social media, whereas 48.90% is not going to submit their family members.  

Have a contented and loving Valentine’s Day!  

Methodology/About this Survey     

This Unique Survey was run by way of the GeoPoll cell utility in February 2024 in Nigeria, Kenya and Tanzania. The pattern dimension was 3,560, composed of random app customers between 18 and 60. Because the survey was randomly distributed, the outcomes are barely skewed in the direction of youthful respondents.      

Contact us for extra particulars about unique GeoPoll surveys, to conduct a scientific examine of Valentine’s Day, or to debate different matters in Africa, Asia, and Latin America.