U.S. Treasury launches marketing campaign to coach public about crypto dangers By Reuters

© Reuters. FILE PHOTO: Representations of the digital foreign money Bitcoin and Ethereum stand on a motherboard on this image illustration taken Could 20, 2021. REUTERS/Dado Ruvic/Illustration/File Picture

By Hannah Lang

(Reuters) – The U.S. Treasury Division is launching an initiative to boost consciousness concerning the dangers of investing in cryptocurrencies because the digital asset strikes from the fringes of the monetary system to the mainstream, a high official mentioned.

The Treasury’s Monetary Literacy Schooling Fee will create instructional supplies and arrange outreach to tell the general public about how crypto property work and the way they differ from different types of fee.

Populations which have restricted entry to mainstream monetary providers is a key group the Treasury will look to succeed in, Nellie Liang, Treasury undersecretary for home finance, mentioned in an interview.

“We’re listening to increasingly more about buyers and households who’re buying crypto property, and we acknowledge the complexity of how a few of these property function,” Liang mentioned.

“It felt like that is an space additionally the place extra training (and) extra consciousness could possibly be useful.”

The initiative underscores rising considerations amongst regulators that crypto property might pose dangers to the monetary system as they develop in recognition.

The worth of cryptocurrencies surged previous $3 trillion final yr, with roughly 14% of Individuals invested in digital property as of 2021, in keeping with College of Chicago analysis.

Corporations like Crypto.com and FTX are serving to to drive mainstream adoption with flashy advertising campaigns that includes celebrities and athletes, together with at this yr’s Tremendous Bowl.

The Treasury’s training unit contains 20 completely different businesses, together with the Securities and Trade Fee.

Its chair, Gary Gensler, final yr known as the crypto business the “wild west” of finance “rife with fraud, scams and abuse.” Whereas the Biden administration and lots of lawmakers consider a regulatory framework is required for digital property, they’ve but to agree on one.

Whereas crypto does current dangers, the Treasury can be aware it might supply advantages, corresponding to bettering cross-border funds or bolstering monetary inclusion, mentioned Liang.

“We’re simply attempting to boost consciousness with out attempting to stamp out new know-how and new innovation,” she mentioned.

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