By Kenneth Li, Paresh Dave and Sheila Dang

NEW YORK (Reuters) -Twitter Inc has restored a characteristic that promotes suicide prevention hotlines and different security assets to customers wanting up sure content material, after coming underneath strain from some customers and client security teams over its elimination.

Reuters reported on Friday that the characteristic was taken down just a few days in the past, citing two folks conversant in the matter, who mentioned the elimination was ordered by the social media platform’s new proprietor Elon Musk. 

After publication of the story, Twitter head of belief and security Ella Irwin confirmed the elimination and referred to as it momentary.

Twitter was “fixing relevance, optimizing the scale of the message prompts and correcting outdated prompts,” Irwin mentioned in an e-mail to Reuters. “We all know they’re helpful and our intent was to not have them down completely.”

About 15 hours after the preliminary report, Musk, who didn’t initially reply to requests for remark, tweeted “False, it’s nonetheless there.” In response to criticism by Twitter customers, he additionally tweeted “Twitter would not stop suicide.”

The characteristic, referred to as #ThereIsHelp, locations a banner on the prime of search outcomes for sure matters. It has listed contacts for help organizations in lots of nations associated to psychological well being, HIV, vaccines, little one sexual exploitation, COVID-19, gender-based violence, pure disasters and freedom of expression.

By Saturday, the banner returned to searches about suicide and home violence in a number of nations underneath phrases like “shtwt,” shorthand for “self-harm Twitter.”

Whether or not the characteristic had been restored for different classes was not clear. The characteristic was not showing for some search queries that Twitter has beforehand mentioned triggered it, comparable to “#HIV.”

Irwin didn’t instantly reply to a request for touch upon Saturday.

Twitter bans customers from encouraging self-harm, although client security teams have criticized the corporate for permitting posts that they are saying violate the coverage.

On Saturday, tweets displaying graphic imagery of individuals reducing their arms appeared beneath banners on searches for self-harm.

The disappearance of #ThereIsHelp had led some client security teams and Twitter customers to precise issues in regards to the well-being of weak customers of the platform.

Partially as a result of strain from such teams, web providers together with Twitter, Alphabet (NASDAQ:)’s Google and Meta’s Fb have for years tried to direct customers to well-known useful resource suppliers for issues of safety.

In her e-mail on Friday, Twitter’s Irwin mentioned, “Google does rather well with these of their search outcomes and (we) are literally mirroring a few of their method with the adjustments we’re making.”

She added, “Google offers extremely related message prompts based mostly on search phrases, they’re at all times present and are optimized appropriately for each cellular and internet.”

Eirliani Abdul Rahman, who had been on a not too long ago dissolved Twitter content material advisory group, mentioned the disappearance of #ThereIsHelp was “extraordinarily disconcerting” and that fully eradicating a characteristic to revamp it was uncommon.