TikTok customers can now publish text-only content material, a departure for the social media app recognized for its quick movies.

The brand new format has been the most recent change to the social media panorama after Twitter rebranded itself as X on Sunday and Meta launched the brand new text-based social media app, Threads, this month.

TikTok introduced the change in a weblog publish on Monday evening, although some customers stated that they first had entry to the text-only format in June.

“With textual content posts, we’re increasing the boundaries of content material creation for everybody on TikTok, giving the written creativity we’ve seen in feedback, captions, and movies a devoted area to shine,” the corporate’s weblog publish stated.

The characteristic permits customers to publish with out the background visuals, comparable to movies and photographs, for which TikTok is thought. There didn’t seem like a separate identify for the textual content publish characteristic.

Earlier than the brand new format was launched, customers might kind textual content over video and picture posts in addition to in captions and feedback. Some folks would create their very own text-only posts by sharing screenshots of text-focused content material from outdoors of TikTok, together with from different social media apps and textual content message conversations.

The TikTok textual content posts could be custom-made the identical manner that video and photograph posts are, utilizing music, background colours and stickers. Individuals can even tag different customers and add hashtags. Textual content posts could be as much as 1,000 characters lengthy, a TikTok spokesperson stated in an electronic mail. The app will proceed to restrict video descriptions to 2,200 characters and feedback to 150 characters, the corporate stated.

TikTok, which is owned by the Chinese language firm ByteDance, gained recognition with its visual- and audio-focused content material, together with the quick movies of individuals dancing and performing skits that turned synonymous with the app in its early days.

Multiple billion folks use the app every month, together with 150 million folks in america, in response to TikTok, although entry to it has been restricted by some native and nationwide governments due to safety considerations.

The brand new TikTok format comes within the wake of different main modifications by the preferred social media corporations.

This week, Elon Musk rebranded Twitter to X and has began changing the corporate’s trademark fowl emblem with a brand new letter emblem each on-line and on the firm’s headquarters. Final July, Twitter stated it had over 237 million every day energetic customers.

Meta, the corporate that owns Instagram and Fb, unveiled Threads, its Twitter competitor, this month. Posts are text-focused, however customers can even share movies and photographs.

Lower than per week after its debut, Meta stated that greater than 100 million folks had signed up for Threads. It isn’t clear but if this early success shall be sustained.

Threads was launched throughout a time of upheaval for Twitter, which has undergone vital modifications since Mr. Musk purchased it final 12 months.