At Mintel, we all know that in an more and more dynamic enterprise panorama, leveraging insightful market analysis is extra important than ever. Latest advances in generative synthetic intelligence (AI) and huge language fashions (LLM) have enabled Mintel to as soon as once more outline what the way forward for market intelligence appears to be like like. We’ve created a groundbreaking AI resolution that can essentially change how companies throughout the globe conduct their analysis.

Think about market analysis with out the battle. Think about a sooner, smarter and extra environment friendly manner of conducting market analysis. Welcome to Mintel Leap.

In contrast to different consumer-grade generative AI instruments which are educated on publicly accessible knowledge, Mintel Leap takes a completely totally different strategy. What we’ve created is a closed-loop AI platform that’s constructed completely on Mintel’s propriety analysis and human evaluation.

So, what does this imply for you?

It signifies that your market analysis capabilities are radically enhanced at speeds, scales and specificity that you just didn’t suppose attainable.

Whereas the facility afforded to us by AI enhances your analysis efficiencies, our analysts are nonetheless those who meticulously extract and analyse knowledge from our syndicated analysis. Essential insights aren’t left to automation – it’s our experience that delivers the depth you want.

The position of know-how, significantly AI, in the way forward for market intelligence, is poised to be transformative. Regardless of some ambiguity surrounding the time period ‘AI’, Mintel’s reporting in The Way forward for Expertise reveals that over half of us possess a minimum of some information about AI. This consciousness is anticipated to develop because the quite a few potential advantages of AI change into more and more evident.

Nevertheless, over half of shoppers who’re conscious of AI additionally elevate issues that it has the potential of constructing jobs redundant. Whereas some individuals are spiralling about AI changing jobs, Mintel aligns itself with the view of economist Richard Baldwin who asserted that “AI received’t take your job,” throughout a panel on the 2023 World Financial Discussion board’s Development Summit, “It’s anyone utilizing AI that can take your job.” Mintel takes the stance that AI as an alternative transforms the character of labor, facilitating effectivity and creating new alternatives and roles for individuals who perceive the right way to leverage AI applied sciences.

In a world the place know-how is advancing at an accelerated tempo, the adoption of AI is crucial. Mintel Leap stands as your organization’s gateway to transformative effectivity, aggressive benefit and gaining revolutionary insights immediately.

As seasoned professionals, everyone knows that conducting market analysis is invaluable, nevertheless it additionally comes with challenges and frustrations.

The complexities of sorting by means of intensive statistics, guaranteeing knowledge accuracy, and figuring out a consultant audience could be overwhelming and time-consuming. To not point out the tight deadlines, excessive prices, and the speedy evolution of market dynamics.
That’s the place Mintel is available in. We lower by means of the noise by crafting sturdy and insightful market intelligence, providing you with a transparent perspective on the topical points that matter most.

For Mintel, ‘velocity to solutions’ has all the time been the cornerstone of delivering worth and ROI to our shoppers. The message was clear: velocity issues. In right now’s fast-paced world, our shoppers crave immediate solutions. That’s why we’re thrilled to introduce Mintel Leap, powered by our insights and the revolutionary capabilities of generative AI.

Mintel Leap is the first-to-market resolution, providing industry-leading market intelligence that delivers strategic insights in seconds.

We created Leap to supercharge your market analysis.

Say goodbye to sluggish processes to excavate your solutions. Merely ask Leap a query and get catapulted to a reputable reply in seconds. Leap will provide you with again time, empowering you to innovate and develop what you are promoting at unprecedented depths, scopes and speeds.

What makes Leap totally different from different generative AI functions available on the market is that Leap is crafted with Mintel-only listed analysis and evaluation. It’s a closed-loop ecosystem, that means that the responses you obtain are generated solely from Mintel’s huge database of the most recent proprietary knowledge and perception. You’ll by no means be given any data not written by Mintel’s specialists. This ensures that we preserve the belief that we’ve cultivated over the previous 50 years with our shoppers.

Neglect unreliable data, superficial statistics and inflated figures. In contrast to different AI instruments, Leap’s responses are grounded in human-validated knowledge.

Solely then does this verified knowledge enter into our Leap ecosystem. Leap is the right mix of algorithmic and human intelligence; our analysts curate the information, whereas the AI platform delivers their insights immediately.

What’s extra is that every Leap response is referenced again to its authentic supply within the footnotes, clearly exhibiting which report and analysts contributed to the perception.

After an intensive analysis of various LLMs, we decided that ChatGPT suited our necessities finest.

Leap works by semantically looking for your question by means of all the content material we’ve got listed. The LLM then pinpoints the closest blocks of Mintel content material in semantic that means and solutions your query.

To make sure you obtain essentially the most up-to-date data, Leap references insights from the latest model of a report.

We all know from our The Way forward for Expertise findings that over half of UK adults are involved about AI accumulating their knowledge, so we made it certainly one of our priorities that we’d not practice any LLM on our content material and knowledge, nor will we share your inquiries to the LLM. This dedication safeguards your mental property in opposition to any potential harvesting, and it ensures that your requests don’t have any affect on what opponents see and vice versa.

The one monitoring that we do is to observe the standard of Leap’s solutions. Over time, we are going to proceed so as to add extra Mintel content material, enhancing Leap’s energy. As ChatGPT upgrades its efficiency, we are going to profit from its improved performance as a result of manner we’ve constructed Leap. This manner, we’re leveraging one of the best of Mintel’s perception, our ever-growing content material, and the capabilities LLMs have afforded us.

The extent of solutions you get from Leap is intrinsically tied to the extent of element and specificity you present in your prompts. Leap depends on the context and particulars you present to generate significant responses. Exact immediate engineering offers you the potential to go from ideation to advertising and marketing technique in seconds.

Listed here are a couple of prompting ideas:

All shoppers who subscribe to Mintel Leap are supplied with an intensive onboarding course of designed to assist them maximise the advantages of Leap, together with a webinar on highly effective prompts.

Don’t simply take our phrase for it; see what our shoppers around the globe are saying about Mintel Leap.

So far as we’ve come, that is simply the primary iteration of Leap. Our shoppers’ suggestions is invaluable to gas Leap’s fine-tuning and steady enchancment. However what is obvious, is that Leap will remodel the market analysis course of ceaselessly.

In a world the place know-how is advancing at an accelerated tempo, the adoption of AI is crucial. Leap is your gateway to transformative effectivity and aggressive benefit.

Get the solutions you want immediately with the identical unparalleled high quality and accuracy you’re accustomed to from Mintel. Cease looking out. Begin leaping.

See for your self and ebook a demo right now. We promise that the second you see it, it delivers worth.

Should you’re a Mintel subscriber, converse to your Account Supervisor, or just click on right here and a member of our workforce will probably be in contact with you. Should you’re not a subscriber, however curious to be taught extra, ebook a demo to see what Mintel Leap can do for you.