Diversity is an important part of the business landscape. Customers expect diversity and inclusion (D&I) to feature strongly in marketing campaigns by marketing experts. And, just as this applies to big brand advertisers,...
Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect...
Kaitlin Kamp is a Senior Marketing Intelligence Strategist at Mintel where she combines her passion for marketing with her expertise in research and consumer insights to deliver best-in-class recommendations to Mintel clients.
August 17th,...
In the heyday of advertising, brands were clear about who they should market to. Things like cars, whiskey, cardigans, pipes, fishing rods, or mountaineering equipment were bought by men. While more genteel stuff,...
Kaitlin Kamp is a Senior Marketing Intelligence Strategist at Mintel where she combines her passion for marketing with her expertise in research and consumer insights to deliver best-in-class recommendations to Mintel clients.
It’s no...
