Most businesses are unpleasant to operate, and make far less money than their founders would like. Here’s the exception.You’ve likely heard founders echo the sentiment that “business is hard” or the idea that...
Elements of a User PersonaEvery startup will build its user personas in a different way. At York IE, we focus on the following areas:Job title and descriptionPain pointsExisting toolsThe “why yes?” and the...
A product backlog represents the future of your company’s product.
Establishing and maintaining a backlog, and the supporting processes around it, is one of the most important things you can do to align your...
Friend: “You did WHAT?”Me: “Yup…”Friend: “Why… Just Why?”Me: “Scalability”Friend: “Scala-what? Do you know how long it would take you to possibly earn a cent on Youtube?”Me: “Let me explain…”It feels like yesterday when...
Great teamwork will be your sustainable competitive advantageMany leaders have high IQs, and some also have high EQs (Emotional Intelligence). But only the minority have high WeQs (Collaborative Intelligence).Too often, you come across...
