Elements of a User PersonaEvery startup will build its user personas in a different way. At York IE, we focus on the following areas:Job title and descriptionPain pointsExisting toolsThe “why yes?” and the...
A product backlog represents the future of your company’s product.
Establishing and maintaining a backlog, and the supporting processes around it, is one of the most important things you can do to align your...
Friend: “You did WHAT?”Me: “Yup…”Friend: “Why… Just Why?”Me: “Scalability”Friend: “Scala-what? Do you know how long it would take you to possibly earn a cent on Youtube?”Me: “Let me explain…”It feels like yesterday when...
Great teamwork will be your sustainable competitive advantageMany leaders have high IQs, and some also have high EQs (Emotional Intelligence). But only the minority have high WeQs (Collaborative Intelligence).Too often, you come across...
Jack Dorsey is not a supporter of Web3. In the past, Dorsey, alongside Elon Musk, has mocked the Web3 sector, saying that it does not focus on decentralization as its proponents claim. According...
