Individuals not purchasing your brand fall into one of three categories: current non-users, lapsed users and never users.
It’s brand research 101: measure and compare brand penetration rates across brands, knowing who qualifies as...
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What defines you as a landlord and sets you apart from the competition?
If you struggle to answer this question, you should consider branding. Establishing a brand can be a great...
What is brand tracking?
Brand tracking is a type of research study that examines individuals’ attitudes toward and awareness of a brand over a set period of time. It literally tracks “what customers think...
“The beginning is the most important part of the work.” — PlatoThe market is so congested now that there are fewer options available. More than 100,000 new retail goods are introduced yearly in...
The brand ambassador of InstaForex, the Indian chess player Viswanathan Anand, took part in the second tournament of the Grand Chess Tour. The legendary Grandmaster won the rapid tournament and finished second in...
Once again, GeoPoll partnered with Brand Africa and other partners in a study across Africa to identify the best brands in the continent. The report, Brand Africa 100: Africa’s Best Brands, is now...
