Tag: Audience

GeoPoll is happy to announce main updates to the GeoPoll Viewers Measurement. Dubbed GAM 3.0. the improved methodology has been tailor-made to supply advertisers, media homes, businesses, and different customers with higher media...

Certain, you’ve in all probability heard of viewers profiling. However how a lot do you actually find out about what it's,...

Strategic messaging is nothing new, but now more than ever, brands need to be sure what they’re saying will resonate with...

The power of audience profiling lies in the ability to target your ideal customers by understanding exactly what makes them tick....

Driving audience engagement is about encouraging interaction with your brand. Done well, it can foster brand loyalty and growth. But for...

What are consumer insights? Thomas Carlyle says it best, “Nothing is more terrible than activity without insight.”  Many researchers classify an insight as...