GeoPoll is happy to announce main updates to the GeoPoll Viewers Measurement. Dubbed GAM 3.0. the improved methodology has been tailor-made to supply advertisers, media homes, businesses, and different customers with higher media insights for conclusive decision-making according to the altering media panorama. This replace improves upon the methodologies for each tv and radio rankings, and introduces new measurement for brand new (digital) media and print.
That is the most recent and one of many greatest enhancements we’ve got made on the service over time, because it stays essentially the most reliable media measurement instrument in Africa.
What has modified?
General, the brand new and improved GeoPoll Viewers Measurement vastly will increase the panel/pattern measurement (122%), variety of protection hours (33%) and maintains a nationally consultant pattern with weighting throughout age, gender, and placement. To permit for the expansion within the variety of stations, the record of stations has been expanded to cowl most TV and radio stations.
As we discovered within the Kenya Media Institution Survey 2022, different media channels, can’t be unnoticed media measurement. The brand new GAM 3.0 will now embrace digital media channels and print.
Radio Methodology
Radio information within the new GAM 3.0 has a number of upgrades. Information will now be accessible for twenty-four hours per day, one year per 12 months – an enlargement from the earlier methodology which didn’t embrace rankings between midnight and 6 AM. The info is twice as granular as earlier than, with availability on the 1-hour and every station now has 24 rankings factors all through the day, damaged down by a number of demographic and psychographic variables.
The results of this transformation is to-the-hour insights for radio listenership using a fast recall interval for correct information measurement, whereas precisely reflecting anticipated listenership throughout the course of a given day.
Tv Methodology
TV information will now even be accessible for twenty-four hours per day, one year per 12 months with 30-minute increments. The rankings factors are actually a whopping 48 every day for every station, damaged down by age, gender, location, LSM, and different demographic and psychographic variables.
Customers will now be capable of see granular modifications within the graphs, extra in keeping with the actual TV viewership habits with clearer trendlines as viewership modifications all through the day.
New Media Measurement Choices
GeoPoll Media Measurement has, over time, solely featured radio and TV, with detours into print every so often. GAM 3.0 goes past conventional media to cowl extra channels.
Media information will now be accessible for Streaming Video On Demand (SVOD), web/digital, social media, on-line movies, newspaper, and magazines, with the power to cross-analyze with TV and Radio information!
The brand new GAM 3.0 Methodology is now reside in Kenya and will likely be carried out in different nations quickly.
About GeoPoll Viewers Measurement
The GeoPoll Viewers Measurement service is a subscription product launched in a number of nations in 2014. By means of a singular mobile-based methodology, GeoPoll gives correct, up-to-date viewers measurement information for varied channels, which permits media homes, manufacturers, and businesses to focus on their audiences and measure ROI of ads extra precisely.
For extra element on GeoPoll Viewers Measurement’s distinctive methodology and the replace, contact us straight right now.
