American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered dwell streaming app known as “Shiller” — including to one more Web3 partnership fothe well-known hip-hop artist.
The app is described as a “dwell broadcast platform” that goals to mix Web3 expertise with real-time live-streaming content material. The rap star has been named as a co-founder of the app, together with expertise entrepreneur Sam Jones.
Prepare for the Web3 dwell stream revolution!
Say goodbye to the middlemen and hey to true creator empowerment with Shiller!
Apply now https://t.co/w43RvAGN3t pic.twitter.com/YV9H2Wa5LF
— Shiller (@shiller) February 11, 2023
It follows a wave of Web3 partnerships by Snoop Dogg within the final 12 months.
In April final 12 months, Snoop Dogg partnered with Sandbox metaverse to launch an NFT assortment known as “Snoop Avatars” and launched a hip-hop single titled “A Exhausting Working Man,” which was later accompanied by a 50,000-piece NFT drop.
The rap star additionally partnered with Yuga Labs — the staff behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to carry out on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.
Snoop Dogg additionally lately partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer” based on a press release from Roobet on Mar. 1.
As for Shiller, blockchain will function closely within the platform, permitting content material creators to “token-gate” their streams, and promote nonfungible tokens (NFTs), or different merchandise from e-commerce web sites.
These content material creators might be paid out in cryptocurrencies corresponding to Ether (ETH) or NFTs, which might be cashed out as fiat.
It was due for a January launch however was delayed for 3 months to April 2023, based on Shiller’s newest replace on Mar. 2.
Creator economic system motion
The launch of Shiller seems to be a part of a broader creator economic system motion the place Web3 will possible play a task.
Whereas “Web1” enabled customers to jot down HTML and browse content material, “Web2” enabled user-to-user interactions, which was dropped at the plenty by a number of social media monopolies, corresponding to Fb, Google and YouTube.
The “Web3” motion goals to eradicate these intermediaries by offering creators with full possession over their content material and the monetization that flows from it.
Associated: Music NFTs are serving to impartial creators monetize and construct a fanbase
Decentralized messaging platforms are starting to emerge too, with one named “Damus” trying to develop into a “Twitter killer.”
The Jack Dorsey-backed “Damus” went dwell on the Apple App Retailer on Feb. 1, which is constructed on a decentralized community enabling encrypted end-to-end personal messaging community known as “Nostr.”
The platform comes with built-in Bitcoin (BTC) funds on the Lightning community.