Snap, the guardian of messaging app Snapchat, on Monday stated it might lay off greater than 500 workers, becoming a member of different tech firms in a wave of recent cost-cutting measures.

The layoffs quantity to 10 % of its world work drive; the bulk will happen within the first quarter of 2024.

“Now we have made the tough resolution to restructure our crew,” the corporate stated in a securities submitting, including that it might take pretax costs of $55 million to $75 million, primarily for severance and associated prices.

Amazon, Google and Microsoft have introduced layoffs this 12 months, following tens of 1000’s throughout the sector final 12 months.

Snap laid off a small variety of workers on Friday, Enterprise Insider reported.

The corporate is ready to report earnings on Tuesday. Value-cutting measures at different firms have buoyed inventory costs. Snap shares had been buying and selling about 2 % decrease earlier than the market opened on Monday.

Like different social media firms reliant on promoting, Snap has had a tough couple years. Modifications by Apple to its privateness coverage in 2021 made it more durable for advertisers to trace customers — one thing that damage Snap and in addition had a heavy impact on Meta, which owns Fb and Instagram.

Snapchat, which has greater than 400 million each day lively customers, skilled a income decline within the first two quarters of final 12 months and solely 5 % progress in its most up-to-date quarter, which ended Sept. 30.

In 2022, Snap minimize 20 % of its work drive, or 1,300 jobs, and in addition discontinued at the very least six merchandise. It let go almost 20 product managers in November and in September shut a division that sells augmented actuality merchandise to companies, shedding 170 individuals.