Samsung’s latest Galaxy S smartphones a check of name energy in weak market By Reuters


© Reuters. Samsung Electronics’ flagship smartphone Galaxy S23 is seen on show at an unveiling ceremony in Seoul, South Korea, January 30, 2023. REUTERS/Kim Hong-Ji


By Joyce Lee and Jane Lanhee Lee

SEOUL/SAN FRANCISCO (Reuters) -Samsung Electronics unveiled its newest premium smartphones with a give attention to their highly effective cameras on Wednesday, in a check of its model energy as the marketplace for mobiles undergoes unprecedented contraction.

Analysts mentioned the Galaxy S23 smartphone collection, with its cameras and quicker chips than its predecessor, may nonetheless face weak demand as customers spend much less amid surging inflation in a struggling international financial system.

The smartphone maker confirmed off the S23 Extremely’s efficiency on the Samsung (KS:) Unpacked occasion in San Francisco with snippets of two movies, “Behold” by Ridley Scott, director of “Gladiator” and “The Martian,” and “Religion” by South Korean director Na Hong-jin each filmed utilizing the top-line Galaxy smartphone.

It’s Samsung’s first-ever 200-megapixel digicam sensor, and the collection makes use of Qualcomm (NASDAQ:) Inc’s Snapdragon 8 Gen 2 cellular processor. Qualcomm mentioned that with the S23 collection, 100% of the processors use the Qualcomm chip.

On the occasion, executives from Samsung, Qualcomm and Alphabet (NASDAQ:) Inc’s Google gathered on the stage to spotlight their partnership within the XR area, which incorporates digital and augmented actuality.

Anshel Sag, an analyst at Moor Insights & Technique, mentioned the three have labored collectively since a couple of decade in the past, however the reboot to associate within the XR area comes as Apple Inc (NASDAQ:) is predicted to launch its blended actuality headset this 12 months.

“I feel it is designed to provide each Samsung and Google a bit bit extra credibility within the XR area, as a result of they each have been fairly absent on the {hardware} aspect for fairly a while,” mentioned Sag.

In america, the bottom Galaxy S23 shall be priced from $799 and two higher-specification variations, the S23 Plus and S23 Extremely, from $999 and $1,199, respectively. Samsung stored the costs on the similar stage as for final 12 months’s mannequin regardless of rises in element prices.

Nonetheless, international smartphone shipments confirmed the largest-ever decline in a single quarter within the October-December interval, after they have been down 18.3% on a 12 months earlier at 300.3 million models, in response to information issued by analysis agency IDC final month. The figures forged doubt on forecasts for a modest restoration available in the market for mobiles this 12 months.

In that powerful atmosphere, analysts mentioned Samsung’s cellular technique would middle on profitability via premium choices, together with the S collection and foldables.

“Samsung cannot afford to give attention to increasing quantity anymore,” mentioned Liz Lee, affiliate director at analysis agency Counterpoint.

“It should boldly simplify low- and mid-range merchandise, the components of the market the place Chinese language rivals have caught up quite a bit.”

Samsung mentioned on Tuesday {that a} decline in low- and mid-range smartphone gross sales within the fourth quarter had been higher than anticipated.

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