Roku launched a brand new streaming service on Tuesday, priced at $3 per 30 days, and it is fully ad-free. It is referred to as Howdy and can supply hundreds of films and TV exhibits from acquainted leisure firms comparable to Lionsgate, Warner Bros. Discovery and FilmRise, together with Roku Originals.
Rolling out throughout the US in the present day, the service is aimed toward viewers on the lookout for a budget-friendly choice throughout a 12 months when clients are seeing worth hikes among the many main streamers. Howdy’s library will present roughly 10,000 hours of programming that it calls “consolation fare,” and you will find motion pictures and exhibits like Nikita, Weeds, Soiled Dancing, Reservoir Canine and Elvis. Subscribers can binge — with out commercials — and watch older and newer content material that features nostalgic TV, rom-com motion pictures, thrillers, true crime, medical dramas and extra genres.
“Priced at lower than a cup of espresso, Howdy is ad-free and designed to enhance, not compete with, premium providers,” Roku CEO Anthony Wooden mentioned in a press release. “We’re assembly an actual want for customers who wish to unwind with their favourite motion pictures and exhibits uninterrupted and on their phrases. Howdy is a pure step for us at Roku, extending our mission to make higher TV for everybody, by making it reasonably priced, accessible, and constructed for a way folks watch in the present day.”
You may join or cancel Howdy everytime you need, however the platform is accessible solely within the US on Roku units, the Roku app and by way of its web site.
The addition of Howdy is certainly one of Roku’s newest strikes to develop its foothold in streaming TV. In Could, the corporate introduced its acquisition of Frndly TV, a dwell TV streaming service with plans starting from $8 to $12 a month.
