“This acquisition is strategically essential to additional strengthen our progress potential and international footprint. There may be loads of work to be achieved, however we’re dedicated to creating this successful and securing a sustainable future for BrandLoyalty,” provides van der Wallen. 

The acquisition will allow Alternative Companions to step up its shopper loyalty options by means of BrandLoyalty’s international presence the place it engaged with 100M buyers at greater than 43,000 shops representing 126 retailers in over 37 international locations in 2022. 

“We stay up for enhancing the service choices to BrandLoyalty’s purchasers to assist them obtain their progress targets. We’re additionally excited to deepen the relationships with BrandLoyalty’s worldwide community of suppliers, who present the array of top of the range, fascinating rewards that have interaction buyers and their households,” van der Wallen concludes.  

The acquisition is topic to approval by related regulatory authorities and is anticipated to shut within the second quarter of 2023. 

Alternative Companions: Concentrate on long-term & sustainable worth creation

Based in 2017, Alternative Companions is an funding firm based by Dutch entrepreneur Robert van der Wallen. 

The Dutch agency focuses on long-term and sustainable worth creation and holds investments in a number of shopper and retail-focused firms.

The VC goals to put money into companies the place worldwide progress ambitions are achieved in lively partnerships with entrepreneurs and administration groups. 

BrandLoyalty: Loyalty options

Primarily based out of s-Hertogenbosch, North Brabant, the Netherlands, BrandLoyalty is a worldwide supplier of tech-enabled, data-driven shopper loyalty options to retailers globally.

The corporate’s resolution is targeted on serving to companions obtain their strategic and monetary targets, from elevated shopper basket measurement, shopper site visitors, and frequency and digital attain to enhanced programme reporting and analytics.