Betting has quickly emerged as a big cultural and financial phenomenon throughout Africa, propelled by the continent’s youthful demographic, increasing web and smartphone entry, and the widespread enthusiasm for sports activities, notably soccer. In alignment with our ongoing dedication to supply well timed, data-driven insights into social and client traits, GeoPoll has performed a follow-up examine inspecting betting behaviors in key African markets.
This new survey builds upon our 2024 report, which investigated the betting habits of youth in Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda. The 2025 version revisits these similar nations, using the identical methodology to facilitate direct comparability of findings, highlighting shifts in attitudes, participation charges, motivations, and spending patterns over the previous 12 months.
Along with monitoring year-on-year traits, the up to date examine incorporates new demographic insights, thereby providing a extra nuanced understanding of the continued evolution of betting throughout the area. As policymakers, trade stakeholders, and communities handle the rising affect of playing, GeoPoll’s knowledge serves as a dependable and real-time reflection of African views on this important concern.
Employment standing of the respondents
The survey, performed amongst a randomized pattern of respondents throughout six African nations, highlights a various employment panorama. 38% of contributors reported being formally employed, whereas 29% recognized as self-employed or entrepreneurs. Moreover, 18% of respondents acknowledged they had been presently unemployed, and 14% had been college students. A small proportion, 1%, indicated that they had been unable to work.
Tendencies in Betting Participation Throughout Nations
Over the previous three years, betting participation throughout African nations has proven dynamic shifts. In 2022, Kenya led the continent with 83.9% of respondents reporting they’d tried playing or betting, adopted by Nigeria at 78% and South Africa at 74%. The 2024 examine reaffirmed Kenya’s lead, with 82.8% of respondents indicating they’d positioned a guess, whereas South Africa (73.9%), Ghana (73%), Uganda (71.4%), Tanzania (71.1%), and Nigeria (65.3%) adopted intently behind.
Nevertheless, the 2025 outcomes mark a notable shift in regional rankings. South Africa now tops the record with a placing 90% of respondents having positioned bets, adopted by Uganda at 87%. Kenya, beforehand the constant frontrunner, has dropped to 3rd place with 79%. Nigeria follows at 71%, whereas Ghana and Tanzania each report considerably decrease betting participation at 56% every.
Playing frequency
Amongst those that reported having ever positioned a guess, we explored how often they interact in playing actions. Within the 2024 survey, 32% of respondents indicated they guess roughly as soon as every week. Moreover, 20.8% positioned bets as soon as a month, 17.8% guess a minimum of as soon as a day, and 15.6% reported betting greater than as soon as a day.
The 2025 findings present a slight enhance in weekly betting, with 35% of respondents now playing as soon as every week. 22% reported betting as soon as a month, whereas 20% accomplish that lower than as soon as a month. Every day betting has seen a modest decline, with 14% betting as soon as a day and 9% inserting bets greater than as soon as a day.
Cellular betting
Cellphones have firmly established themselves as the popular platform for betting throughout Africa. In accordance with the 2025 survey, an awesome 91% of respondents who take part in playing reported that they place their bets utilizing a cell phone. This highlights the essential function that cellular expertise continues to play in shaping betting behaviors on the continent.
The dominance of cellular betting will be attributed to a number of elements: the widespread penetration of smartphones, the affordability of cellular knowledge in lots of African nations, and the comfort of betting apps and mobile-optimized platforms. With cellular gadgets providing easy accessibility to betting providers anytime and wherever, they’ve successfully reworked playing into an on-the-go exercise—particularly interesting to the continent’s predominantly younger, tech-savvy inhabitants.
Soccer Betting Stays King, Aviator Rises
Soccer stays the most well-liked type of betting in Africa, with 61% of respondents within the 2025 survey stating they primarily guess on soccer matches—persevering with the pattern noticed in 2024. Aviator, a fast-paced digital sport, has rapidly risen in reputation, with 19% selecting it as their major betting choice. Basketball follows distantly, most popular by 6% of respondents. These findings spotlight soccer’s enduring attraction, whereas additionally pointing to a rising curiosity in various, high-speed betting codecs like Aviator.
Common month-to-month spend
- Ghana: Spending patterns present selection. 50% reported spending lower than $10 month-to-month. 22% spend between $10 and $25. Smaller teams spend extra: 5% between $25 and $50, 11% between $50 and $100, 11% between $100 and $500, and 5% reported spending over $500. This means frequent small-stake betting alongside a phase of high-stakes bettors.
- Kenya: The bulk (57%) reported spending lower than $10 per thirty days. Greater spending brackets included: 28% between $10 and $25, 3% between $25 and $50, 6% between $50 and $100, 3% between $100 and $500, and three% spending over $500 month-to-month. This displays predominant low-stake playing but additionally a small group of high-stakes bettors.
- Nigeria: In 2025, the overwhelming majority of respondents reported spending lower than $10 per thirty days on playing, indicating a pronounced desire for low-stakes participation. In contrast, the 2024 knowledge revealed a extra various spending sample: 58% spent underneath $10, 28% spent between $10 and $25, and 13% exceeded $25, suggesting solely restricted engagement in greater spending classes.
- South Africa: 45% reported spending lower than $10 per thirty days. 33% spend between $10 and $25. Greater spending contains 11% between $25 and $50, and one other 11% between $50 and $100. This reveals most bettors are in low-to-mid spending ranges, with a smaller phase betting greater stakes.
- Tanzania: The overwhelming majority (93%) reported spending lower than $50 per thirty days. In stark distinction, a notable 7% spend over $500 million month-to-month, highlighting a high-spending minority.
- Uganda: Spending is distributed: 38% spend lower than $10 per thirty days, 46% spend between $10 and $25. Smaller teams spend extra: 8% between $50 and $100, and eight% spend above $500. This factors to frequent decrease stakes alongside a small group of higher-stake bettors.
About this survey
This GeoPoll speedy survey was performed in April 2025 amongst 4,191 youth in Ghana, Nigeria, Kenya, South Africa, Tanzania, and Uganda utilizing the GeoPoll cellular app. The pattern was not absolutely demographically consultant and naturally skewed in direction of youthful folks in city areas. The pattern comprised 65% males and 35% females. Age teams had been distributed as follows: 18-24 (20%), 25-34 (63%), and over 35 (18%).
To conduct a scientific examine on playing or different matters in Africa, Asia, and Latin America, please contact GeoPoll.
