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Baidu Inc. (BIDU) is planning to roll out a synthetic intelligence chatbot service just like OpenAI’s ChatGPT, in keeping with an individual conversant in the matter, doubtlessly China’s most distinguished entry in a race touched off by the tech phenomenon.

China’s largest search engine firm plans to debut a ChatGPT-style utility in March, initially embedding it into its principal search companies, stated the particular person, asking to stay unidentified discussing non-public data. The instrument, whose title hasn’t been determined, will enable customers to get conversation-style search outcomes very like OpenAI’s well-liked platform.

The corporate’s shares rose as a lot as 5.8% after Bloomberg’s report, the most important intraday acquire in virtually 4 weeks.

Baidu has spent billions of {dollars} researching AI in a years-long effort to transition from on-line advertising and marketing to deeper know-how. Its Ernie system — a large-scale machine-learning mannequin that’s been educated on information over a number of years — would be the basis of its upcoming ChatGPT-like instrument, the particular person stated. A Baidu consultant declined to remark.

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