In March 2024, Undertaking Final Mile partnered with GeoPoll to conduct a survey on smartphone, app, and social media utilization in Mozambique. The target of the research was to achieve an understanding of the cell and social media panorama within the nation, together with the pursuits, attitudes, and behaviors of smartphone customers.
Survey Methodology
The research was carried out in Portuguese utilizing GeoPoll’s Cell Internet analysis platform. Cell Internet is a link-based survey mode that may be taken on a really fundamental cell phone browser.
For this survey, GeoPoll randomly sampled members from the intensive GeoPoll database of cell subscribers in every province in Mozambique. This strategy known as easy random sampling and accesses the general database every day. The sampling technique was meant to collect knowledge from a variety of age teams, gender, and areas inside Mozambique.
To bolster the survey’s attain all through Mozambique, GeoPoll additionally deployed internet advertising channels, leveraging a technique tailor-made to the precise demographics and profiles of the meant respondents.
In complete, 750 respondents participated within the survey. All 11 provinces in Mozambique had been represented, with the most important segments from Maputo and Maputo Metropolis.
The distribution by gender was 77% male, 22% feminine, and a pair of% that specified “different.” Most respondents fell throughout the 25-34 age vary at 61%, adopted by the
16-24 age vary at 23%, and the 35+ age vary at 17%.
All 750 respondents included within the survey had been required to personal or in any other case have entry to a smartphone.
Survey Findings
Key takeaways from the analysis embrace:
- Though 95% of respondents on this research personally personal a smartphone and the remaining 5% have entry to a smartphone owned by a partner, member of the family, pal, and so forth., solely 69% of respondents take into account themselves the first person of the smartphone (suggesting a major variety of shared gadgets).
- Barely extra males take into account themselves the first person (71%) in comparison with girls (64%).
- Girls are extra seemingly than males to have simply began utilizing a smartphone throughout the previous 12 months (10% vs. 5%).
- Social media and messaging are by far essentially the most broadly put in and used smartphone apps throughout gender and age teams.
- Virtually all respondents use Fb (93%), and most use WhatsApp (81%) and SMS/textual content messaging (79%).
- Most smartphone customers no matter gender or age depend on cell knowledge as their major means for accessing the web (93%) and entry the web a number of instances a day (88%).
- Most entry social media a number of instances a day (87%), primarily utilizing their smartphone (79%), and spend at the very least half-hour every time they entry it (72%).
- Knowledge prices pose the largest problem to utilizing social media and apps (69%), adopted by web connectivity (37%), and privateness issues (31%).
- Perceptions of social media’s influence on native tradition and society skew optimistic total. A 3rd of respondents imagine the influence could be very optimistic (32%), starting from 39% for respondents ages 35+ to 24% for respondents ages 16-24.
- Most respondents throughout gender and age teams are utilizing health-related apps or chats on their smartphone (84%), and virtually all specific at the very least some stage of belief within the apps/chats they use.
- When requested which forms of apps they might prioritize if they’d restricted time, cash, or entry to their cellphone, by far the most important phase of respondents mentioned well being apps (48%), rising to 52% for ladies.
Click on right here to obtain GeoPoll’s full written report on smartphone and social media utilization in Mozambique.
About GeoPoll
GeoPoll offers full-service analysis options in additional than 120 nations globally, specializing in low- and middle-income nations. Yearly, GeoPoll completes over 5 million surveys by way of a number of mobile-based distant and in-person knowledge assortment modes, powered by a community of 10,000+ interviewers from 65 name facilities, native groups, and direct partnerships with cell community operators. Contact us to study extra about this research and our capabilities.
About Undertaking Final Mile
If you’ll find an ice-cold Coca-Cola product virtually wherever in Africa, why not life-saving medicines? Undertaking Final Mile is a worldwide cross-sector partnership between donors, ministries of well being, and the personal sector that interprets provide chain and advertising and marketing greatest practices from the Coca-Cola ecosystem into custom-made options for public well being challenges. We deal with route-to- market, chilly chain strengthening, and strategic advertising and marketing and communications. We purpose to enhance entry, availability, and demand for life-saving medicines and well being companies all the way down to the final mile in Africa. For the reason that first pilot in 2009, Undertaking Final Mile has remodeled into a number one public-private partnership for well being. We’ve got undertaken over 59 initiatives throughout 17 African nations, impacting the lives of greater than 43 million folks.
Discover out extra at www.projectlastmile.com.
