Telephone makers must cease utilizing Hollywood administrators to advertise their cameras

There is a smartphone in right here someplace.


There is a little bit of an issue within the cellular business. 

Scratch that. There is a huge drawback within the cellular business.

When was the final time you used your smartphone to movie a film? By no means? Nicely, that makes two of us.

However telephone makers are persevering with to advertise their smartphone cameras with award-winning movie administrators, which, from a advertising standpoint, makes extra sense than both of us taking pictures a film with a smartphone. 

Individuals see how succesful these smartphones are. Individuals pay the large bucks to reap the marketed advantages.

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If you happen to’re beginning to catch my drift, no, I am not simply speaking about Samsung’s current collaboration with adorned movie director Ridley Scott to advertise the brand new Galaxy S23 Extremely.

Xiaomi, Sony, and Apple are simply as responsible of glorifying smartphone video options by displaying them by means of the lenses of those that have spent a long time mastering the craft.

Screenshot of Apple's Shot on iPhone 14 Pro cinematic with disclaimer at the bottom.

The underside messaging is essential right here.


The issue with all of that is that filmmaking isn’t so simple as whipping out your smartphone and hitting the report button.

Each single one among these “Shot by Insert telephone model right here” movies goes by means of rigorous manufacturing processes that almost all customers will seemingly by no means replicate. I am speaking lighting tools, specialised lenses, stabilizers, paid actors, location scouters, post-production editors, the checklist goes on.

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What do I’ve? My smartphone, two arms, and perhaps a selfie stick from 2014.

Top down view of someone using a Samsung Galaxy S23 Ultra smartphone filming rig

The alternative of what I’ve.


In protection of those telephone makers, touting the flexibility to shoot films is empowering. These movies encourage creatives to exit and produce with the cameras that they have already got — and never what they cannot get entry to.

Additionally: The best way to take higher iPhone pictures

So, here is my pitch to Samsung, Xiaomi, Sony, Apple, and whoever else is sitting in a advertising name proper now, sifting by means of the Hollywood catalog to seek out the subsequent huge director to pitch a humble film concept to: Put the million-dollar budgets apart. Present me an atypical particular person utilizing your digital camera options. Present me somebody I can relate to, somebody who can show that every one it takes is a smartphone and a little bit of creativity.

There is a ring to “Jurassic Park director Steven Spielberg shoots full-length music video with simply an iPhone,” and it is very a lot an actual factor. However I am not taking pictures a music video anytime quickly. And I am positively not Steven Spielberg.

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