Key Takeaways
- Coinbase’s change to a Pudgy Penguins NFT for its X profile image despatched PENGU token hovering as much as 13%.
- The change led to noticeable volatility within the PENGU token market.
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PENGU token jumped as a lot as 13% after Coinbase up to date its official X profile image to a Pudgy Penguins NFT, in accordance with Binance knowledge.


Coinbase’s new profile picture comes on the heels of Alex, previously with Binance, taking over the position of Head of Crypto Twitter Communications to boost the agency’s public messaging and neighborhood ties.
Alex took over our account for an hour. Now we’re taking him over without end.
Welcome to Coinbase, @AlexOnchain.
(Legally we’re required to level out that Alex has not technically joined without end and has a really regular employment contract with the corporate.) https://t.co/DmkNn2wwfd
— Coinbase 🛡️ (@coinbase) July 11, 2025
“Regular job bulletins are boring. I needed to do one thing completely different, and a twitter takeover felt proper,” Alex mentioned in a Friday assertion.
“The brand new focus is making comms extra social native – direct, clear and fascinating. That’s the trail to constructing an even bigger appreciation for all the pieces they’ve contributed to this area (which is lots), and to assist reconnect with ct. They’re already engaged on it, and I’ve joined to be part of that change,” he added.
On the time of writing, PENGU modified arms at round $0.023, up over 20% within the final 24 hours. The token has regained upward momentum since Wednesday, as Bitcoin’s rally has lifted the general crypto market.
As well as, constructive regulatory developments, with the SEC having not too long ago acknowledged Canary Capital’s spot PENGU ETF software, additionally helped increase its momentum.
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