Anyone remember when this was the new fad that grabbed investors by the storm and CNBC was talking all hype on this bike that could play music and have a interactive home experience of a person motivating u to ride. Then they were paying too much for music license rights. Now they are cutting employees raising prices for the bike by another $500 dollars. This at all time high when gym memberships are down and closing doors permanently because of the pandemic. People are told to stay at home and exercise. You have the Russia Ukraine war going. Also protest over the world and main stream media is not covering it. Exercise bikes and treadmills were a thing in the late 70s 80, 90s along with Richard Simmons and Billy blanks fitness gurus. Kids became interested in video games ,internet and cell phones. The company might get a temporary boost but I think it's pretty much over with. https://www.bloomberg.com/news/articles/2022-08-12/read-the-memo-by-peloton-pton-ceo-to-staff-on-job-cuts-and-price-increases