Digital artifacts mark a brand new period of client conduct.

Drivers in conduct are rooted in identification and the non-public narrative that shapes it. Founder & CEO of Threadline, Kristian Aloma, joins GreenBook’s host, Lenny Murphy, to discover narrative psychology and the formation of identification. Whereas digital gaming had by no means beforehand been part of his life, Fortnite purchases exemplify one side of Aloma’s private narrative rooted in household.

You’ll be able to attain out to Kristian on LinkedIn.

Many due to Kristian for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.