OnePlus has lengthy been one of the crucial common manufacturers in India, owing to its aggressive pricing for telephones and different merchandise. Now, it appears to be like like the corporate has suffered a serious blow as a retail affiliation has said that OnePlus merchandise will now not be bought offline in giant components of India.

The South Indian Organized Retailers Affiliation (ORA) despatched a letter to OnePlus India, confirming that its retail chain members would discontinue gross sales of OnePlus merchandise from Might 1, Cash Management reported.

The ORA represents over 4,300 shops throughout greater than 20 retail chains in southern India, which suggests this can be a important blow to offline OnePlus gross sales out there.

Why are offline retailers ditching OnePlus?

The affiliation reportedly claimed in its letter that it was dropping OnePlus attributable to “persistently low revenue margins.” This wasn’t the one situation, because the group reportedly cited frequent delays in processing guarantee and repair claims too. The group additionally took umbrage with OnePlus requiring retail companions to bundle different items or companies with its merchandise.

“All through the previous yr, we’ve encountered important obstacles related to promoting OnePlus merchandise, which stay unresolved. As esteemed companions, we had hoped for a extra fruitful collaboration with OnePlus,” the group defined. “Regrettably, the continued points have left us with no various however to discontinue the sale of your merchandise in our shops.”

ORA represents retail chains in southern India, although, relatively than your complete area. However the wider All India Cell Retailer Affiliation (AIMRA) has additionally reportedly criticized OnePlus for its enterprise practices. We’ve emailed AIMRA to seek out out whether or not its retail members will cease promoting OnePlus merchandise too, as that might have nationwide repercussions.

We’ve additionally contacted OnePlus representatives for an announcement on the matter and can replace the article accordingly. However, offline gross sales are nonetheless massive enterprise in India, regardless of the rising recognition of on-line platforms like Amazon India and Flipkart. So even southern Indian chains dropping OnePlus could be a giant dent to the model’s enterprise in a rustic that it referred to as its “most necessary market” in 2022.