Understanding the US on-line magnificence and private care area is difficult, time-consuming, and fraught with error. To maintain up with what shoppers are saying about merchandise, benchmark in opposition to rivals, and perceive adjustments in pricing, manufacturers have to look past guide information assortment and evaluation.

Following a number of years of growth, Mintel’s staff of information science, information analytics, and class specialists have created Mintel eCommerce Intelligence—a robust software that transforms giant quantities of advanced, uncooked eCommerce information into clear, consolidated information units, enabling manufacturers to make higher, quicker choices, optimize their digital proposition, and drive income development.  

Sofía Chalmers, Vice President of Magnificence, North America, at Mintel mentioned:

“Mintel’s new AI-powered magnificence eCommerce software delivers actionable intelligence that can be utilized by Insights, eCommerce, Advertising, and Innovation groups to make data-driven choices, and optimize digital propositions. Full with the arrogance of Mintel’s information science methodologies, information analytics and class experience, and 50-year legacy in market intelligence. 

“This modern software places the info, understanding, and analytics into magnificence manufacturers’ arms, empowering them to drive eCommerce income development. The highly effective shopper insights element what resonates with shoppers so our shoppers can construct stronger manufacturers and create successful product growth methods.”

Mintel’s method, platform, and experience are what set it aside

The platform permits magnificence and private care manufacturers to watch pricing throughout 4 key value segments, use data-based insights for inventive optimization, determine their very own, and rivals’, strengths and shortcomings, reply to shoppers’ altering wants and behaviors on-line, and concentrate on demand-based improvements that may drive gross sales.

Ewa Berus, Product Supervisor, at Mintel mentioned:

“Mintel eCommerce Intelligence is an internet, interactive platform that gives complete insights and analytics on the US magnificence eCommerce panorama. Information is webscraped weekly to seize the most recent data on merchandise, manufacturers, evaluations, and pricing. Mintel has greater than 1.2 million product information thus far, with tons of added each week. We cowl the highest 9 US retailers—together with Sephora, Ulta, and Goal—and the total spectrum of magnificence and private care product classes. 

“A number of phases of detailed information high quality checks are utilized to wash and combination the info and information science modeling and analytics methodologies are then utilized to offer detailed evaluation and interactive visible insights through the easy-to-use on-line dashboards. Merely put, Mintel eCommerce Intelligence offers the important analytics to spice up magnificence manufacturers’ eCommerce gross sales.”

To study extra about Mintel eCommerce Intelligence, guide a demo at this time. To study extra about Mintel, go to our web site and observe us on LinkedIn, Twitter, Instagram, and YouTube. In search of a brand new podcast? Take a look at Mintel Little Dialog on Spotify or wherever you get your podcasts. 

Interviews to debate Mintel eCommerce Intelligence can be found on request from the Mintel Press Workplace. For extra data on Mintel eCommerce Intelligence, please get in contact.