By Nicholas P. Brown

(Reuters) – An enormous, glowing X marks the San Francisco spot the place Elon Musk says he plans to maintain his firm, the messaging platform X, previously generally known as Twitter. However metropolis officers and a few residents are sad with the show.

On Friday, the corporate erected an “X” emblem on the roof of its Market Avenue headquarters, to the chagrin of neighbors who complained about intrusive lights, and San Francisco’s Division of Constructing Inspection which stated it’s investigating the construction.

The transfer adopted a submit from Musk, the enigmatic billionaire who acquired the corporate in October for $44 billion, saying the newly named agency would stay in San Francisco regardless of what he termed the town’s current “doom spiral, with one firm after one other left or leaving.”

Musk, who is also CEO of electrical automotive maker Tesla (NASDAQ:), moved that firm’s headquarters from California to Texas in 2021. Preserving X in San Francisco might be a very good signal for a metropolis that has struggled to bounce again from tourism and enterprise losses sustained through the pandemic.

Its downtown area is scuffling with job cuts within the tech sector, the departure of main retailers, and diminished tourism. Site visitors has fallen as extra individuals do business from home, whereas high-profile crime and homelessness have tarnished the town’s picture.

“Lovely San Francisco, although others forsake you, we’ll all the time be your good friend,” Musk wrote.

But not all San Franciscans are eager for Musk’s friendship. Locals over the weekend recorded video of the enormous X glowing, pulsing and strobing, with some criticizing its intrusive lights.

X person @itsmefrenchy123 stated they’d be “LIVID” over the intense emblem, imagining it “proper throughout out of your bed room.”

“I am simply astounded on the flagrant lack of consideration for anybody ever,” wrote X person @DollyMarlowe.

San Francisco’s Division of Constructing Inspection, in the meantime, opened an investigation into the construction, saying it may be in violation of allowing guidelines.

A BID inspector stated in a written report that firm representatives denied roof entry, twice, to BID officers in search of to examine the brand. The inspector famous one consultant stated the signal was momentary.

A BID spokesperson couldn’t instantly be reached on Sunday.