Home Companies LISTEN: Gen Z Appears to be like to TikTok for Buy Determination Affect

LISTEN: Gen Z Appears to be like to TikTok for Buy Determination Affect

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LISTEN: Gen Z Appears to be like to TikTok for Buy Determination Affect

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A brand new survey from Her Campus Media, a Gen Z media and school advertising and marketing firm, finds that greater than half of Gen Z prefers TikTok as its search engine of selection, and TikTok greater than another influences their buy choices.

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