PARIS (Reuters) – French luxurious group Kering (EPA:) on Thursday named former Louis Vuitton and Prada (OTC:) communications government Stefano Cantino as deputy CEO of Gucci to assist steer a revival of the Italian label.

Cantino, who will begin on Might 2, will report back to Jean-François Palus, Gucci’s President and CEO, the assertion mentioned.

“On this newly created place, Stefano Cantino will share with Jean-François Palus the duty to outline and implement the model technique,” it mentioned.

Gucci has lagged rivals for the previous two years, prompting a reshuffle that noticed CEO Marco Bizzarri depart and Palus taking excessive function final yr.

Cantino joins Gucci after spending greater than 5 years at Louis Vuitton, the place he oversaw Communication and Picture.

Earlier than that, Cantino spent over 20 years in Prada Group, the place he was final Communication and Advertising Director.