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GeoPoll’s Media Viewers Analytics is your gateway to unlocking the ability of viewers analytics. Our complete suite of media and viewers measurement providers empowers you to navigate the dynamic panorama of media consumption, optimize your content material methods, and keep forward of the competitors.
On this abstract report, we take a look at GeoPoll Viewers Measurement knowledge on Kenya’s prime-time TV viewership tendencies and radio listenership in 2023. We look at prime time peaks, style preferences, and viewers demographics, taking the heart beat of Kenya’s media panorama.
Please notice that the information introduced on this report seems to be at consolidated total rankings all year long. Get in contact with us for granular knowledge that can be utilized to make promoting or programming selections. We replace media measurement knowledge day by day.
Tv: Prime Time Peaks and Style Preferences
From GeoPoll’s newest Media Institution Survey, tv stays essentially the most dominant medium in Kenya, with over 50% of Kenyan households proudly owning a TV and 80% of these watching TV day by day. For total 2023 GAM knowledge, TV viewership knowledge reveals notable patterns throughout totally different days of the week. As anticipated, prime time loved the best viewership, peaking at 9:00 PM day by day, with Saturday and Friday having the best numbers. TV viewership at 6:00 PM is comparatively decrease than later time slots throughout prime time.
This might be attributed to the truth that many people are possible commuting from work or engaged in actions that hinder them from settling in to observe tv throughout this early night interval. The gradual enhance in viewership because the night progresses, reaching its peak at 9:00 PM, aligns with the notion that viewers usually tend to tune in after finishing their workday tasks and settling into their houses.
Native Drama-time – 7:30 pm
Most Kenyan channels dedicate the half hour after 7:30 pm for native exhibits. This timeslot constantly garners a considerable viewership throughout the week, suggesting robust choice for narratives that resonate with the native socio-cultural milieu.
Out of the highest 10 channels on this slot, Citizen had the best share (19.6%), adopted by NTV and Maisha Magic. All three air native drama exhibits through the 7:30-8:00 p.m. timeslot. Notably, even when the native exhibits give option to cleaning soap operas from 8:00 PM, Maisha Magic, which primarily options native content material, positive aspects extra viewers.
| Channel |
High 10 Share |
| Citizen TV |
19.6% |
| NTV |
11.5% |
| Maisha Magic East |
10.5% |
| KTN Information |
10.1% |
| KTN |
9.8% |
| KBC |
9.8% |
| SuperSport |
8.4% |
| iNooro TV |
7.1% |
| K24 |
7.0% |
| TV 47 |
6.2% |
Radio Listenership
Radio was the flipside of TV. The best radio listenership was noticed constantly between 7:00 AM and 9:00 AM, with over 27 million listeners throughout these hours, indicating that many individuals tune in throughout their morning commutes or as they begin their workday. Sundays and Saturdays are inclined to have larger total listenership in comparison with weekdays, even through the morning hours.
Weekdays from 5:00 PM to eight:00 PM additionally present comparatively excessive listenership, as individuals go away their workplaces, commute again house, and interact of their night actions.
Radio listenership by age
Delving deeper into radio listenership by age group reveals an fascinating pattern. The eldest age group (35+) represents over half (50.1%) of radio viewers. Conversely, the youngest group (15-24) accounts for a mere 20.4%. This means the generational divide in media consumption preferences, suggesting radio’s continued relevance and enchantment amongst older audiences whereas indicating potential areas for innovation and engagement methods focusing on youthful listeners to avoid wasting the radio for the longer term.
Breakfast Reveals (6am – 10am)
Through the aggressive 6:00 am – 10:00 am breakfast timeslot, we witnessed a slinging batter between the highest two – Citizen’s Jambo Kenya (13.2% share) and Basic 105’s Maina and Kingangi (12.8%). Total, the highest 10 was dominated by Swahili stations (5) and vernacular stations (3).
Drive time Reveals (4pm – 6pm)
Taking a look at Drive-time, Citizen Radio had the best share, with a 14.89% share of radio viewers. Radio Maisha (10.46% ) and Radio Jambo (9.22%) accomplished a 1-2-3 rating of Swahili stations, damaged by Basic 105 (8.2%) with one other Swahili station, Milele FM, finishing the highest 5 Drive radio exhibits in Kenya.
Get the Full GeoPoll Viewers Measurement Information
Understanding viewers conduct is essential for sustaining relevance and competitiveness. The media should adapt by investing in high quality content material that speaks to the varied tastes and preferences of Kenyan audiences. Moreover, leveraging knowledge analytics promoting can additional improve engagement and impression for manufacturers and advertisers.
It is a small subset of GeoPoll Viewers Measurement knowledge, collected day by day in Kenya. To diver deeper into the insights you’ll want to make necessary selections, please attain out. GAM knowledge is introduced in a close to actual time dashboard and common evaluation by our staff.
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