Think about a database of pre-verified respondents on the tip of your fingers.

CEO of Echo MR, Kerry Hecht, joins GreenBook’s host, Lenny Murphy, to debate her initiative to create a top quality community of survey individuals to enhance analysis processes. Much like Upwork or Taskrabbit, Kerry imagines a gig financial system mannequin that advantages each the participant and the researcher. We discover how established profiles, higher incentives, and a focus to the participant expertise all contribute to improved information integrity & analysis.

You may attain out to Kerry on LinkedIn.

Many because of Kerry for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.