Life’s a pitch. Particularly for those who’re an company on a mission to safe your subsequent massive shopper. 

Whether or not you’re attempting to win or retain present enterprise, all of it comes all the way down to whipping up the proper pitch – and that is the place GWI’s intuitive market analysis platform comes into play. You may spend weeks researching, planning, and strategizing however for those who don’t have all of the substances you want, it’s not going to return out proper. That’s why we’re right here with the recipe to perfecting the pitch course of.   

Don’t get us mistaken, we all know there’s so much that goes into the method however the principle ingredient is easy: actual client insights you’ll be able to depend on.

Utilizing deep client knowledge you’ll be able to’t discover anyplace else to again up each pitch is the way you win massive.  

Should you’re able to get cooking, look no additional. Right here’s your information to overcoming media planning challenges and shutting excessive stakes offers. Consider this as a menu you’ll be able to decide and pull your favourite suggestions from while you wish to inform compelling tales that preserve shoppers coming again.  

Would you like the key sauce to successful pitches? Right here we go. 

Your information to successful company pitches and new enterprise with GWI 

1. Challenges of pitching for companies
2. The company pitching course of with GWI
3. Company pitch instance with GWI
4. GWI in motion: The pitching course of with Zenith

Let’s discuss in regards to the challenges of pitching for companies 

It takes guts to pitch. For each time you’ve put your arduous work, creativity, and fame on the road – we applaud you. It’s a troublesome job.

Making it simpler so that you can save money and time whereas slicing down on stress is our calling. Our mission to assist people in every single place higher perceive one another begins with understanding what’s stopping you from successful pitches.  

We zero in on the challenges you face to search out options that truly make a distinction. 

Right here’s only a style of what companies are up in opposition to:  

1. Quick turnarounds with little time for ideation  

Arising with a superb inventive thought is type of like making bread. The proper mixture of substances should be kneaded, every little thing wants ample time to relaxation, and it should be fully-baked earlier than it’s packaged. 

In an ideal world, you’d have on a regular basis to make your bread and provide you with your concepts, however issues transfer actually quick within the advertising world. After pouring in countless hours and assets, it’s arduous to think about all that effort – and non-billable pitching hours – not paying off on the finish of the pitching course of.

We will put you again within the driver’s seat by serving to to chop down on wasted hours researching and strategizing. You’ll have on-demand entry to viewers insights so you will get the info shortly, create successful pitches in much less time, and uncover one thing thrilling about your shopper’s viewers that they’d by no means guess. 

To maintain up with the breakneck tempo, we’ve made certain you’ve the instruments it is advisable to work simply as shortly with prompt charts and prompt viewers insights powered by deep client knowledge. 

2. Burnout from extreme pitching 

Blink twice for those who’re burnt out from late nights and the countless hamster wheel of pitching. Now increase your hand in order for you a method to reduce down on the stress. Now do the hokey pokey (simply kidding). 

Again-to-back pitching is an excessive sport. It takes a great deal of preparation and it’s simple in your inventive spark to flatline after stepping as much as the plate time and again.

One method to get your inspiration again on observe is with contemporary knowledge. With insights at your fingertips, you’ll be able to showcase your insider information, carry untapped viewers truths to your shopper’s consideration, and drive knowledge storytelling with an plain “wow” issue.

The most effective half is you don’t should be a knowledge whizz to make use of GWI. 

Don’t have time to start out from scratch? You don’t need to. We’ve bought prebuilt audiences and dashboards able to go you can simply export and share together with your workforce so that you don’t need to recreate the wheel each time.  

3. Lack of particulars within the transient 

Neglect searching for a needle in a haystack – strive attending to the underside of an advanced transient from a possible shopper that has a tough time articulating precisely what they’re searching for. 

With GWI, you’ll be capable of fill within the blanks with the most recent knowledge from 52 markets and 250k profiling factors. From demographics and revenue, to pursuits and behaviors, you’ll be able to go world or native and get client insights that reply all of the questions your shopper actually must know. 

The right way to use GWI throughout your company pitching course of  

1. Analysis the shopper and set the scene 

Your first order of enterprise is to indicate you perceive their viewers in a method nobody else does. You’ll do this by discovering as many particulars as attainable. 

You should utilize prompt insights for a fast snapshot of the viewers you’re concentrating on, or construct out your viewers in full utilizing over 250k attributes protecting issues like who they’re, the place they stay, what they do, and extra. 

You can too dive into one among our unique reviews that zero in on the most recent tendencies in each {industry} from social media to social points. 

2. Personalize the findings

Zoom in on what issues most to your shopper to search out an viewers that’s on the identical web page on the subject of goal or core pillars. Relying in your shopper’s wants, you wish to be the knowledgeable on their viewers on the subject of issues like who makes use of which platform most, what motivates them to buy, or what they need from manufacturers.  

You’ll be capable of discover what actually resonates with them, or what pursuits them outdoors of the apparent stuff so you’ll be able to analyze your findings and transfer to the subsequent step.  

3. Use these insights to map your technique 

With this pitch-defining knowledge, you can begin constructing your recreation plan and present the shopper that you realize what viewers they need to goal subsequent together with:

• Who’re they?
• How will you attain them? 
• What sort of content material will resonate? 
• What drives them?

That is the place you’ll be able to shine with uncommon insights, distinctive demographics, or some other knowledge that not solely shocks and delights your shopper, however actually exhibits them that your bulletproof plan is backed by actionable viewers insights.

4. Hit the bottom working 

Once you win the pitch, you will get straight to turning knowledge into motion with all of your insights prepared and ready. Save audiences for later and collate your findings in a dashboard so you’ll be able to hop proper again into the move. 

Let’s set the scene with an instance of company pitching with GWI

Think about your subsequent potential shopper is an up-and-coming luxurious beverage model that wishes to actually stand out from the gang. 

Your final purpose is to show that you just’re the inventive company for them with an industry-leading pitch that highlights your distinctive model storytelling. In reality, you’re a triple menace with GWI: you’re the Bruce Lee of briefs, the Sherlock Holmes of insights, and the Shakespeare of information storytelling. You’re the total package deal. 

You recognize that to actually win over this shopper, you’ll want a pitch that exhibits  you perceive their viewers higher than anybody else – even them. However first, it’s important to show you can stroll the stroll, not simply discuss the discuss. In different phrases, it’s time to impress.

Out of your market analysis with GWI, you uncover an perception that blows your shopper’s assumptions out of the water: Gen Z and millennials accounted for the entire luxurious items market’s development final yr. Who knew?

However now you wish to hone in even additional to indicate your shopper that your pitch is not only exact, however laser-focused. 

With a little bit digging, you not solely uncover that 66% of Gen Z stay with their mother and father however that they’re additionally buying luxurious items three to 5 years sooner than millennials did at their age. With extra freedom to fund their costly tastes, you realize Gen Z are those to observe. Now you’ll be able to introduce your shopper to the brand new viewers they by no means knew that they had with a pitch that proves you realize what you’re speaking about. 

GWI in motion 

Zenith, the self-described “ROI Company”, turned to GWI after they needed to establish new engagement alternatives within the digital area. We helped them get market-specific perception with world consistency by taking an in-depth take a look at social media utilization and engagement throughout all kinds of audiences and demographics.

The outcome? With GWI’s assist, Zenith was in a position to:

• Win key shopper pitches with unique insights they couldn’t discover elsewhere
• Use client knowledge to drive income for the company 
• Create alternatives for elevated engagement
• Enhance effectivity with a single-sourced knowledge answer

In keeping with Rikkert Van Lavatory, manufacturers and perception supervisor at Zenith Optimedia Belgium, “GWI offers important knowledge that nobody else can provide in a platform that’s really easy to make use of.”

Overcoming the challenges of the company pitching course of  

We’re right here that can assist you excellent your pitching course of. Our intuitive platform offers you the facility to grow to be the knowledgeable in your shopper’s viewers because of focused insights that show you actually know what customers need. 

We would like you to hit extra house runs, extra typically. How? With deep knowledge that optimizes your company pitch course of, saves time, and boosts ROI. Oh, and makes it not possible in your shoppers to say no. 

Prepared in your massive sure? Let’s discuss.