14 methods to generate 6-figure income from digital occasions

I initially wrote this for my full-time job at Hopin however I assumed it will even be useful or not less than fascinating for the readers of Entrepreneur’s Handbook, because it lays out a how-to information for entrepreneurs to drive income with on-line occasions. I do know it reads Hopin-centric as a lot of the information and examples come from Hopin however lots of the ideas must be platform-agnostic. Get pleasure from!

First, let’s get the apparent out of the way in which.

An internet occasion? Why host a web-based occasion over an in-person occasion?

It’s a good query. Onsite occasions are returning (fortunately!). However there are nonetheless advantages of digital occasions that trigger 1000’s of organizers to nonetheless select digital over in-person occasions.‍

1. Better accessibility: On-line occasions could be accessed from anyplace on the planet, which suggests a bigger viewers can attend. That is notably helpful for people who could not be capable to attend in-person occasions because of journey, time, or value constraints. Even inclement climate.
2. Decrease prices: On-line occasions are sometimes extra budget-friendly than in-person occasions, as there aren’t any venue or journey prices. This makes it simpler for organizers to supply reasonably priced tickets and for attendees to take part with out breaking the financial institution.
3. Better flexibility: On-line occasions could be scheduled at any time, and attendees can entry the content material at their comfort. That is notably helpful for people who could have busy schedules or reside in numerous time zones.
4. Improved engagement: On-line occasions can supply interactive options that aren’t attainable at in-person occasions, reminiscent of reside polls, Q&A periods, and chat rooms.
5. Elevated information assortment: On-line occasions supply higher alternatives for information assortment, together with attendee demographics, habits, and preferences. This information can be utilized to enhance future occasions and advertising efforts.
6. Environmental advantages: On-line occasions are extra environmentally pleasant than in-person occasions, as they don’t require journey and infrequently use fewer sources, resulting in much less waste.
7. Better content material attain: On-line occasions could be recorded and shared on-demand, permitting attendees to revisit the content material and for organizers to succeed in a wider viewers past the preliminary occasion date.

‍Combine and match, mix, and get inventive with the next occasion monetization methods to maximise the earnings out of your on-line occasion.‍

A timeless tactic, you may cost a ticket payment to attend the occasion. Actually, over 50 Hopin occasions have revamped $100,000 in ticket gross sales. One even generated $652,570 from ticket gross sales.

What about in 2023? Sure! 123 Hopin occasions have already made $2 million from ticket gross sales this 12 months. Three Hopin occasions have already made $241,857, $272,050, and $318,085 from ticket gross sales.

A ticket technique to bear in mind is to supply a number of ticket choices: the common variety of paid tickets at Hopin occasion that provides paid choices is 3.4 tickets. These typically embrace promotions reminiscent of early chook specials, member reductions, VIP entry, and extra.

One other ticket pricing technique is to cost your tickets at roughly $10 per speaker. For instance, when you have two audio system, you would possibly cost $20 per ticket. Whereas, when you have 100 audio system, you would possibly cost $1,000 per ticket ($10*100=$1,000).‍

Providing sponsorships is an efficient option to monetize your Hopin occasion.

The common variety of sponsors for any Hopin occasion that had not less than one sponsor was 10.5.

Hopin enables you to simply add sponsors to your occasion in 3 tiers: Gold, Silver, and Bronze. These sponsors are featured in your occasion registration web page (for advertising) and your reception web page contained in the reside occasion.

Free obtain: The right way to Ship 6-Determine Worth to Digital Occasion Sponsors

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Exhibitor cubicles are multipurpose in Hopin: our customers use them for partaking attendees by way of reside demos, watching movies, studying posters, producing leads, and extra.

Exhibitor cubicles pair very well with sponsorships.

Hundreds of thousands of attendees go to and click on the “Register curiosity” button inside Hopin’s exhibitor cubicles. The common expo sales space receives 12.3 leads per occasion.

The common variety of cubicles in these occasions is 13.1.

For occasions that generate 6–7 figures in income, they typically have dozens if not lots of of digital exhibitor cubicles. One public occasion had 581 exhibitor cubicles.‍

Occasions contain promotion and advertising, creating a number of surfaces and channels you could leverage to supply commercials.

8 placements to promote advertisements in your occasion advertising and content material:

1. E mail publication
2. Social channels
3. Podcast
4. Occasion touchdown web page
5. Speaker bulletins playing cards on social
6. Sizzle movies
7. Video recording pre-roll, mid-roll and bumpers
8. Occasion agenda (“introduced by”)‍

Arrange meet and greets with audio system, the place attendees pays further to spend time in a particular session to work together with visitor audio system. These may very well be 1:1s, non-public teams, or premium ticketed tracks.

A inventive option to cost extra for a ticket is to allow sure ticket holders the flexibility to fulfill a star within the networking space in Hopin. This might present a particular second for followers, just like taking a selfie in-person.‍

Just like the above, you may supply a handful of premium tickets to attendees to enter the StreamYard Backstage Studio or Greenroom in your Hopin occasion. These attendees can keep within the Backstage Greenroom and watch the “behind-the-scenes” manufacturing and observe audio system getting into and leaving with out interrupting the run of present.

Add a raffle entry to one among your on-line occasion tickets. Cost extra for it. Configure the ticket to have unique entry to a Stage or Periods room in your Hopin occasion. On the finish of the occasion, anybody with a raffle ticket can enter this room. Then use the StreamYard Giveaway Instrument to pick out viewers members to win. You can provide winners swag or reward playing cards or free memberships, and so forth — no matter you assume is finest. We suggest awarding not less than 3 winners.‍

Add catered food and drinks supply to your tickets and add a markup to cowl the expense. For instance, you can supply a Normal Admission ticket for $15 and a Premium Admission ticket that features a food and drinks package deal for $50.

Really useful providers:

If you happen to’re in B2B advertising, you most likely have a price per acquisition (CPA) you pay on your leads. This could vary anyplace from $50-$500 and much more relying on competitors and the way focused you might be.

As a B2B marketer, you most likely additionally use webinars to generate leads on your gross sales crew.

However do you know a web-based occasion could be far more efficient than conventional paid advertisements and webinars for lead gen?

It’s true, contemplate the common turnout price for a Hopin occasion (60%) is increased than the everyday webinar turnout price (40%). Turnout charges make a huge impact on occasion ROI.

Not solely that, you need to use your occasion’s customized registration kind and CRM integrations to show your digital occasion right into a lead technology engine on your gross sales pipeline.

We’ve seen Hopin occasions attain registration numbers within the 30k, 40k, and 50k ranges. That’s plenty of leads! When you may not attain numbers like these, you may uplevel your webinars by switching them to a Hopin occasion. Utilizing CRM integrations, you may sync these leads, qualify, and ship them over to your gross sales crew to ebook conferences.‍

If you happen to’re a creator or influencer, you may develop into an affiliate associate of merchandise in your trade and earn revenue primarily based on the variety of gross sales you generate.

Join 6–12 affiliate partnerships and create an expo sales space for every one in your Hopin occasion. Make your distinctive affiliate hyperlink the CTA button in every sales space.

In case you have your individual merchandise, merchandise, or programs, add cubicles showcasing these merchandise in your expo space too.

On occasion day, immediate your attendees to go to the expo sales space and reap the benefits of the particular offers. You may direct attendees utilizing instruments in your Hopin occasion, reminiscent of the worldwide announcement function, pinned chat messages, and video clips from stage.‍

Particularly for nonprofits and galas, 1000’s of organizations have used Hopin to host their annual fundraising occasions. As an alternative of spending cash on a bodily venue, meals and beverage, a nonprofit cannot solely channel extra {dollars} on to their mission, they will additionally attain extra supporters and collect extra information insights utilizing a digital platform.

Use Hopin’s GoFundMe integration to seamlessly settle for donations throughout your on-line occasion. It’s a straightforward option to enhance donations, simply bear in mind to name consideration to it and remind folks to make use of it all through the occasion. One occasion added $10,000 to its fundraising targets utilizing Hopin’s GoFundMe integration throughout a reside occasion.‍

On-line occasions are unimaginable sources of content material. With somewhat enhancing, you may repackage the recordings out of your on-line occasion right into a 5-star on-line course.

For the organizers who hosted paid occasions on Hopin, 96% of them downloaded their recordings for repurposing.

Trace: Add your movies on Hopin’s easy video internet hosting device Streamable for straightforward embedding into your web site.‍

The most effective time to begin selling your subsequent occasion is at your present one. Return by way of the listing above and create pre-sales and early chook pricing affords on your subsequent on-line occasion in an effort to get a head begin whereas the momentum is excessive.‍

The price of a disengaged worker is estimated at $2,246 per disengaged worker.

In different phrases, in case your group has 45 people who find themselves disengaged, that’s an annual value of $100,000.

“Solely 36% of workers are engaged within the office.” Supply: Gallup

Disengagement is a multi-trillion greenback drawback.

Because of this many Fortune 500 manufacturers put money into Hopin for his or her inner worker occasions. The 100+ attendee engagement options Hopin affords make it one of the vital partaking digital occasion platforms accessible on the internet.

Additionally, a Hopin occasion gives 26 information experiences in your attendee engagement out of your occasion. This implies you may measure your worker engagement and show the efficacy of your comms packages and establish wins and enchancment alternatives along with your distant groups.‍

Listed below are 9 kinds of on-line occasions you may generate revenue from. All you must do is choose one, give you a subject, and set a date.

1. Digital conferences: Host a web-based convention that brings collectively consultants, influencers, and trade leaders to debate and share insights on a particular subject.
2. On-line workshops: Provide an in-depth workshop or coaching session on a particular talent or space of experience, reminiscent of writing, coding, or digital advertising.
3. Masterclasses: Host a masterclass with a famend artist, musician, chef, or different knowledgeable who can supply unique insights and hands-on coaching.
4. Networking occasions: Host a digital networking occasion that connects professionals in a particular trade or subject and gives alternatives for significant connections and enterprise alternatives.
5. Digital summits: Provide a web-based summit that brings collectively a number of consultants in a particular subject or trade to share insights, methods, and recommendation.
6. On-line retreats: Host a web-based retreat that provides a singular expertise and a possibility to attach with like-minded people, be taught new expertise, and acquire insights on private development and wellness.
7. Dwell performances: Host a reside efficiency or live performance with a famend artist or musician, providing a singular and intimate expertise for attendees.
8. On-line programs: Provide an in-depth on-line course on a particular topic or talent, with unique entry to course supplies, reside Q&A periods, and personalised suggestions.
9. On-line ebook launches: Host a digital ebook launch for a brand new and extremely anticipated ebook, that includes the creator and unique entry to extra content material and insights.

Ultimately, producing 6-figure income from a web-based occasion is plenty of work, however greater than 100 organizations have already achieved it to this point this 12 months with Hopin. Keep in mind that something price doing doesn’t occur simply, however when you make investments the trouble and leverage the information above, you may completely do it — and if you are able to do it as soon as, the following one is that a lot simpler.