Market Analysis

How to Deliver Quality Insights in a DIY World


In this episode:

Lenny Murphy, is joined by InnovateMR CEO, Lisa Wilding-Brown, to break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.

 

We’ll explore:

  • Self-service research trends, and in-house research predictions for mega-brands like Walmart and Amazon
  • The survey ecosystem and the fundamental dynamics of participant engagement
  • Strategic partnerships and the roadmap to product expansion
  • The maturation of online fraud and how to mitigate the risks
  • The evolution of the competitive landscape and data value chain

 



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Leonard Murphy
Leonard Murphy

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