We’re switching to titanium! Probably the most premium mannequin is getting a $100 worth bump! We’re placing a cease to leather-based instances! 

Whether or not I used to be referring to Apple’s iPhone 15 occasion from final September or this week’s Samsung Unpacked, the above circumstances would nonetheless apply. 

Additionally: Each product Samsung introduced at Unpacked 2024

That is not a foul factor per se; I am really a fan of Samsung’s comparable pondering of fabric selection and look after the planet’s wellbeing, and I anticipate different cellphone makers to observe go well with in 2024. The issue is that we have seen this story earlier than, and the ending was not the happiest. Let me clarify.

Coat-gate and FineWoven case

When Apple launched the iPhone 15 Professional with its titanium body, it was first met with hurrahs, adopted by puzzlement when customers started to understand how simply the bodily vapor deposition or PVD coating scratched off. If you happen to used any iPhone not coloured in Pure Titanium with out a case, it was principally assured that the coating would shortly present put on and tear, revealing the lighter titanium materials beneath. At one level, customers solely thought of the Pure colorway as a way to keep away from any beauty points.

In fact, the PVD layering is just not utterly at fault right here. It is a extremely scratch-prone substance, to start with. As an alternative, I might blame the darker-colored frames that Apple opted for. Keep in mind that.

Evaluation: iPhone 15 Professional: Coming from iPhone 12 Professional or earlier? This improve will wow you

Then there’s the FineWoven case, Apple’s various to its leather-based equipment, made with sustainable supplies however equally priced at $59 a pop. The issue right here was not a lot the thought or that means behind the product however somewhat the execution. ZDNET’s Jason Hiner went hands-on with the case shortly after the iPhone 15 keynote and was left wanting extra. 

“The again of the case felt prefer it was made of cheap upholstery material and the perimeters weren’t as grippy as I might wish to hold the cellphone from slipping out of my hand,” he remarked. Issues escalated when Jason unboxed the case on digital camera and realized that it was simple to go away scratch marks on the accent (pictured above) and it was almost unimaginable to revive or rub them off.

Scratching Apple’s issues off

All that’s to say, with the Galaxy S24 Extremely, Samsung can proper Apple’s wrongs — and it is already gotten off on the proper foot. One factor I observed throughout my pre-Unpacked demo was the corporate’s selection of body colours. Moreover Titanium Black, each different colorway was suited with a light-toned facet body. That features the hero colour, Titanium Violet, pictured beneath.

By making use of a lighter paint over the titanium materials, I am hopeful that scratches shall be much less distinctive on the Galaxy S24 Extremely than on the iPhone 15 Professional. In fact, solely time will inform, and Jason Hiner shall be kicking the tires with the cellphone over the approaching weeks, so keep tuned for the assessment.

Lastly, as a substitute of changing its real leather-based instances with one thing that is the polar reverse, Samsung is now providing a brand new vegan leather-based case for the Galaxy S24 collection. Whereas it is probably not as sustainable to supply as Apple’s FineWoven accent, the corporate does observe that each vegan leather-based case is made with at the very least 30% post-consumer recycled content material and it constructed to final.