King’s Hawaiian, a family-owned and operated bakery, is understood for its candy Hawaiian bread. The enterprise had a imaginative and prescient for a extra strong model monitoring answer that higher aligned to its weekly advertising and retail operations. The corporate turned to TapResearch for a customized model tracker that delivers monitoring 52-weeks per 12 months in each main market in the US.
As a fast-growing CPG firm, self-importance model well being metrics failed to supply King’s Hawaiian the extent of element or perception into how advertising was impacting gross sales in its core markets or why customers have been selecting or weren’t selecting their model.
The King’s Hawaiian crew envisioned a model efficiency tracker that represented full-funnel reporting on three important sources of information: advertising spend → model well being monitoring → gross sales knowledge.
Quarterly brand-level monitoring was not sufficient. King’s Hawaiian additionally wanted weekly perception into product-level well being metrics with campaign-level attribution that would supply them it main indicators of success.
Model Insights by TapResearch is an answer that makes high-frequency shopper insights accessible for on a regular basis choices – and most significantly, one with the size to succeed in actual, on a regular basis customers, in each demographic, in each main market throughout the globe. Excessive-frequency model monitoring helps the King’s Hawaiian crew entry a steady stream of shopper intelligence knowledge to tell choices on a day by day or weekly foundation.
Success for the crew was a brand new sort of brand name well being tracker that delivered perception into:
- Model-level, product-level measurement with campaign-level attribution monitoring
- Causes for contemplating and for not contemplating monitoring
- Aggressive monitoring
- Statistically important pattern in each main market
- Monitoring delivered 52-weeks per 12 months
The outcomes: A 10x Model Tracker
King’s Hawaiian consulted with TapResearch to design a customized model tracker that collects a statistically important pattern in each main market throughout the US.
The output is a 10x model tracker that gives King’s with steady perception into model, product, and aggressive intel, in addition to marketing campaign efficiency, 52-weeks per 12 months. It now has model visibility into advertising’s influence on gross sales in each main market with indicators to establish blind spots and enhance efficiency in comparison with the competitors.
“TapResearch is offering us with a completely new supply of actionable insights about our manufacturers, merchandise, shopper preferences, and opponents. The standard and consistency of the information is enabling our crew to measure key market indicators, like value sensitivity, in a means that informs choices on a weekly foundation.” – Troy Figgins, Head of Client Insights at King’s Hawaiian
Model Insights by TapResearch is an thrilling new innovation that permits fashionable decision-makers to tell extra choices and function with confidence. When seeking to have extra visibility into its model’s well being, aggressive intel, and marketing campaign efficiency, the King’s Hawaiian crew is aware of it could depend on TapResearch’s Model Insights answer to satisfy its wants. To begin informing choices today, go to tapresearch.com.