Hanesbrands Case Examine: A New Answer for a Basic Model


Hanesbrands wanted a option to promote their extra stock in a quick, versatile, and scaleable means. The best way the corporate had been offloading this merchandise was gradual and inefficient. Enter B-Inventory.

Hanesbrands Fast Stats at a Look:

  • 550% enhance in gross sales inside first 6 months of partnership
  • Outcomes persistently above 10% of retail
  • 15-day turnaround between public sale launch to money in hand

The Hanesbrands Problem

On the earth of attire retail, seasonality sometimes leaves behind stock that doesn’t instantly promote. Such was the case with Hanesbrands. As the long-lasting firm labored to promote extra stock, they discovered that their means of coping with a number of giant liquidators by way of a number of emails every month was lower than preferrred. That’s after they reached out to B-Inventory.

The B-Inventory Answer

To assist Hanesbrands promote their extra fundamental attire, B-Inventory targeted on creating a versatile and scalable answer that may greatest go well with their wants. A personal on-line B2B market would enable the model to showcase and promote the surplus stock to a big group of vetted enterprise consumers of their selecting—thereby defending their model—whereas an public sale dynamic would breed competitors and enhance pricing. As soon as B-Inventory constructed and launched the Hanesbrands market, the expected outcomes started to materialize.

The Outcomes

As soon as the Hanesbrands non-public market was up and working, the attire model was capable of not solely promote their extra stock, however achieve this in stellar trend, performing above and past what they’d anticipated. Of their first two years of partnership, Hanesbrands grew their community to 429 consumers and 1,734 bidders. What’s extra, they’ve held greater than 1,700 auctions in complete. Over these 24 months, the B2B public sale market answer allowed Hanesbrands to persistently obtain outcomes of above 10% of retail in each class; additional proof of the B-Inventory answer.

Obtain Full Case Examine



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