Selecting the best client analysis platform to help your model’s development, attain, and impression is an enormous determination. While you’re on the hunt for the best choice, selecting an answer primarily based on elements like worth or status alone simply received’t lower it. 

Turning into an skilled in your viewers begins with realizing which firm you’ll be able to belief that can assist you make data-led choices.

Making the suitable selection begins with having all of the details in entrance of you. 

Wish to work out the best choice for you? Step proper this fashion.  

GWI vs. MRI Simmons: Discovering the most effective platform in your workforce

1. What GWI does
2. What MRI Simmons does
3. GWI vs. MRI Simmons: The overview
4. GWI vs MRI Simmons: The small print

• Platform
• Sensible instruments and options
• Knowledge protection
• Knowledge units
• Use circumstances
• Survey methodology

5. Which is the most effective match in your workforce? 

What GWI does

GWI is modernized client analysis – world, on-demand, and accessible to everybody, not simply knowledge consultants. It makes use of lively knowledge assortment and surveys representing over 2.8 billion shoppers to provide you solutions the second you want them, which means no extra ready weeks and even months (as with conventional market analysis) to get precisely what you want.

What MRI Simmons does

MRI Simmons is a trusted supplier of client knowledge that has specialised in US-specific insights for over 60 years. The corporate presents an in-depth survey with broad protection that makes use of a mix of address-based probabilistic sampling and conventional surveys to gather knowledge. 

GWI vs. MRI Simmons: The overview

Whereas MRI Simmons has been round for many years, GWI brings a contemporary method to client tendencies with each US and world insights. 

To provide the finest like-for-like comparability, let’s concentrate on a US-specific knowledge set, GWI USA. Need a world view? Take a look at GWI Core, a flagship survey of on-line audiences, protecting 53 markets worldwide. 

Knowledge
GWI USA	vs.	MRI Simmons
50 states	Markets	48 states (excludes Alaska and Hawaii)
80K	Annual pattern	50K
4  Surveys are fielded and launched each quarter with new respondents added each time.	Surveys per yr	2 Survey is performed twice a yr, and launched quarterly.
Adults 16+ (together with shoppers 65+)	Who’s represented	Adults 18+
Options/usability
GWI	vs.	MRI Simmons
✅GWI’s immediate charts	AI-powered performance	❌*None that we’re conscious of
✅Select from a variety of customized options out there on request, together with viewers profiling, buyer segmentation, and model monitoring.	Customized analysis	✅Customized analysis is obtainable with on-line monitoring research and syndicated examine enhancements.
✅Get a sneak peek of the platform with GWI’s interactive demo. No enroll required	Platform preview	❌
✅	API	✅
Pricing
GWI	vs.	MRI Simmons
SaaS cost-per-user mannequin	Pricing mannequin	Enterprise pricing primarily based on annual income

*Primarily based on a overview of publicly accessible info on MRI Simmons web site

GWI vs. MRI Simmons: The small print

Now let’s get into the nitty-gritty. 

Platform 

MRI Simmons’ primary device is the Catalyst platform. It presents interactive charts, customized formatting, knowledge visualization choices, shareable studies, and dashboards that streamline collaboration. 

GWI’s fashionable, design-led platform offers you the ability to create and discover distinctive audiences from over 250K profiling factors so your viewers evaluation is on level from begin to end. 

You’ll be able to select from pre-built dashboards on trending subjects, or construct your personal so you might have full management over your knowledge. Plus, you’ll be able to easily share your findings together with your workforce to verify everybody has one constant view of their audiences.

Wish to see extra of GWI’s platform in motion? Get a sneak peek with an interactive demo in only one click on. No login wanted. 

Sensible instruments and options

MRI has as an API and different options like MEMRI – an analytics device with entry to over 20 years value of client and media knowledge, however it doesn’t seem to have launched any AI options but. Additionally they supply Viewers Activation. 

The GWI platform has a wealth of information out there together with built-in AI options that let you create charts on the fly with immediate charts, shortly generate high knowledge factors utilizing immediate viewers insights, and mix completely different knowledge units collectively for a holistic view of shoppers with their API. 

GWI Viewers Activation lets customers goal actual individuals by pushing audiences from GWI’s platform into digital campaigns. The viewers is modeled by Dynata and out there to buy from LiveRamp. Syndicated segments or bespoke segments could be purchased or pushed via the platform, saving time and vitality.

GWI additionally has RLD (respondent stage knowledge) with very massive samples. Meaning entry to solutions from extra individuals which could be particularly helpful should you’re doing segmentation work or planning digital activations in your target market. With responses to each single query, you might have the ability to hold out extra superior evaluation, get a extra constant view with harmonized knowledge, and activate higher campaigns.  

Knowledge protection

MRI’s knowledge focuses solely on US shoppers and types. Surveys are performed twice a yr and launched quarterly.

GWI’s knowledge protection is far broader with fielded surveys launched each quarter (each world and US) that embody new respondents each time. US protection represents 250 million+ individuals aged 16+ from all 50 states. Zooming out globally, protection contains 53 markets (Americas, Europe, Asia Pacific, Center East, and Africa) representing 2.8 billion web customers. 

Knowledge units

As a result of MRI is solely centered on the US, it doesn’t supply insights on worldwide markets. In response to their web site, out there knowledge units embody nationwide and native research, print research, and focus research on tendencies in retail, sports activities, TV, and hashish. 

GWI has a variety of information units that monitor world tendencies and nil in on sector-specific insights. Along with the flagship survey, GWI Core, and GWI USA, it has separate knowledge units particular to Youngsters, Alcohol, Automotive, Tech, Gaming, Sports activities, Journey, Work, and Luxurious together with Zeitgeist – an up-to-the-moment knowledge set launched each month that hones in on trending subjects. There’s additionally GWI USA Plus, a free add-on to GWI USA, that explores necessary social and environmental points like sustainability, DEI, activism, and psychological well being.

Use circumstances

Each workforce wants a analysis resolution for various causes and particular circumstances.

The important thing use circumstances for MRI Simmons embody planning, messaging, activation, technique, and engagement. 

GWI is designed to assist groups nail their model, advertising and marketing, and product methods. Key use circumstances embody media planning, model well being, content material advertising and marketing, product growth, market sizing, and pitching. 

Manufacturers and companies like Google, Microsoft, Publicis, and Mediacom use GWI to drive severe advert gross sales, make their campaigns land, and assure their methods stand out. 

Advertising and insights groups use the platform to self-serve insights to assist them construct campaigns that resonate and attain the suitable audiences, ensuring they’re promoting in the suitable locations and in the suitable means by tapping into their mindsets. 

ONE Championship, the world’s largest martial arts group, lately used GWI to uncover strategy-defining insights on the best way to resonate with American struggle followers – a transfer that will result in 46% viewers development over a six-month interval.

With GWI, manufacturers and PR groups can create merchandise clients wish to purchase and hold the heartbeat on how the model is performing. Media groups can optimize media shopping for, establish thrilling partnerships, and win new enterprise.

Survey methodology 

In response to their web site MRI Simmons makes use of a mix of various methodologies from conventional surveys to probabilistic and address-based sampling.

GWI makes use of on-line sampling which supplies extra frequent samples than a probabilistic methodology. With a qualitative and quantitative method to analysis, you’ll be able to steadiness depth and element with objectivity to spice up the accuracy of your findings and enrich your campaigns. 

Which is the most effective match in your workforce? 

Each MRI Simmons and GWI supply in-depth protection of American shoppers. 

For manufacturers in search of US-specific insights, MRI Simmons presents an incredible resolution. However for companies seeking to increase into new areas and achieve a aggressive edge, who want client insights for the US and past, GWI could also be higher suited. GWI offers you the ability to go world and zoom in on native tendencies, presents standout good instruments and options to overlay knowledge and examine markets, and allows you to deep dive into particular areas with in depth knowledge units. 

GWI’s design-led platform and AI-powered options are an incredible choice for groups that could be much less skilled with knowledge and conducting market analysis. Now you don’t should be an skilled to place your model on middle stage.