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Former Procter & Gamble executives, Thomas Nehfischer and Christoph Schwerdtle, unite their distinctive model and retail experience to create ECO Group. | Picture credit score: ECO Group
Germany-based ECO Group introduced that it has raised €5M in Sequence A spherical of funding to increase its eco-friendly shopper items portfolio and diversify the B2B platform with extra sustainable merchandise.
Per the 2022 Sustainable Market Share Index, sustainability-marketed merchandise have accounted for practically a 3rd of the {industry}’s progress from 2013 to 2022, with constant year-over-year growth that outpaces conventionally marketed merchandise by roughly two-fold. Now, shoppers of all ages actively search high-quality, eco-friendly alternate options.
In step with this development, ECO Group has developed a novel platform that promotes a era of revolutionary manufacturers and a brand new wave of aware shoppers within the sustainability area.
The Buyers
Motion Capital, a outstanding progress investor, led the spherical and lauded ECO Group for making a platform that caters to these developments.
“Proper from the beginning, we have now been impressed by the corporate’s traction, and by the excellence and dedication of its group. We’re comfortable to be backing such a purpose-driven firm and assist them on their progress journey,” says Christoph Braun, associate at Acton Capital.
In Europe and Canada, Acton Capital stands as a number one growth-stage Enterprise Capital investor, specialising in supporting established enterprise fashions pushed by digital expertise.
Over 100 startups have obtained worthwhile backing from Acton because it strives in direction of market management. Its spectacular portfolio consists of industry-leading names comparable to Momox, Sofatutor, Mambu, HomeToGo, zooplus, Audibene, and MyTheresa.
ECO Group’s current investor, Truthful Capital Companions, additionally participated within the funding spherical. Truthful Capital Companions Influence Investing focuses on encouraging sustainable practices and optimistic societal impression.
Its Influence Fund permits buyers to assist younger and promising firms concerned in local weather change combating actions, like renewable vitality, sustainable meals, and round financial system initiatives.
Fostering innovation in eco-friendly merchandise
Thomas Nehfischer and Christoph Schwerdtle, each former executives at Procter & Gamble, got here collectively to determine ECO Group, leveraging their experience within the model and retail domains. This marks their second collaborative enterprise.
In pursuit of its purpose-driven mission, ECO Group serves as a dynamic platform for eco-conscious manufacturers, striving to introduce environmentally-friendly decisions into folks’s every day routines.
The agency accomplishes this by a scalable go-to-market platform, showcasing a various vary of high-quality merchandise, together with dental care, laundry detergents, and family cleansing necessities, all carrying the eco-brand seal.
“We’re glad to have such famend buyers who share our imaginative and prescient of maximising the optimistic impression on the setting and society and assist us in our sustainable progress technique,” says Schwerdtle.
“We’re excited to be doubling down on constructing a hub for revolutionary, sustainable manufacturers, and offering shoppers with a rising vary of eco-friendly merchandise.”
Along with the Sequence A announcement, ECO Group has additionally made a serious transfer by buying a majority stake in JM Nature GmbH, proprietor of the pure cosmetics model BEN&ANNA. This strategic step brings ECO Group and BEN&ANNA nearer collectively of their joint mission to foster sustainable life.
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