As a world chief in mobile-based survey analysis, GeoPoll makes use of a number of cell modes to gather information straight from respondents. Every mode has its finest use circumstances, and GeoPoll’s platform helps ten totally different analysis modes to meet particular challenge wants. Every of those modes can be utilized independently or together, and GeoPoll’s crew can work with shoppers to design customized options for his or her tasks.
On this article, we undergo every GeoPoll cell survey mode, in abstract, highlighting their finest use circumstances and advantages.
Quick Message Service (SMS/ textual content message)
SMS surveys are self-administered surveys despatched to respondents one query at a time (see an instance right here). SMS surveys don’t require respondents to have web connectivity or airtime credit score, and the survey invitation is acquired even when the telephone is turned off or out of service vary when despatched. Respondents also can reply the questions at their leisure, guaranteeing privateness when taking surveys with delicate questions.
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Laptop-Assisted Phone Interviewing (CATI)
CATI surveys are administered via skilled name heart interviewers based mostly within the nation they’re calling. GeoPoll interviewers endure rigorous coaching for every challenge they administer and are overseen by devoted in-market name heart supervisors and GeoPoll’s senior crew. GeoPoll’s proprietary cell software for CATI interviewers facilitates interviewer movement, information assortment, and interviewer oversight and could be utilized on any smartphone or pill. Options of our CATI Software embrace offline mode, name recording, multi-lingual assist, and extra.
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Laptop-Assisted Private Interviewing (CAPI)
Constructed on the identical system as GeoPoll’s CATI software, GeoPoll’s CAPI software facilitates face-to-face information assortment within the area, eradicating the necessity for paper questionnaires and handbook information collation. The CAPI software doesn’t require interviewers to have web entry when conducting surveys and supplies interviewer metrics for overseeing tasks.
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Interactive Voice Response (IVR)
IVR is a self-administered survey technique through which pre-recorded voice surveys are initiated by way of telephone name, and respondents key in solutions on their dial-pad. IVR is beneficial for reaching illiterate populations via voice calls with out coaching name heart interviewers and may subsequently ship a mass quantity of surveys directly via automated software program.
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Cell Internet surveys are self-administered surveys requiring respondents to have internet-capable telephones with an lively WiFi or information connection. Respondents are despatched an preliminary SMS message with a hyperlink to a survey, which drives respondents to their internet browser to finish the survey. Cell internet surveys assist GPS location, video/image questions, and matrix/ desk/ grid format questions.
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Cell app surveys require a smartphone, though the cell software does enable for offline use. Respondents who obtain the GeoPoll cell software are despatched notifications to take part in surveys via GeoPoll’s cell app. The cell app contains, with respondent consent, further capabilities resembling GPS location, image taking, and passive information assortment.
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GeoPoll can implement focus group analysis via cell discussion groups overseen by an skilled moderator. Focus teams enable for sharing video and film content material, structured discussions, and different duties and could be maintained over a extra prolonged time than in-person teams.
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WhatsApp is GeoPoll’s newest survey mode and one of the crucial strong owing to WhatsApp’s attain, affordability, and skill to conduct wealthy media surveys inside an surroundings most respondents are accustomed to. Surveys on WhatsApp could be longer and extra complicated than SMS, and we will use audio and visible stimuli, which means we will ship image or video content material for respondents to reply questions on and even get pictures and recordings again from respondents.
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Conduct cell analysis in rising markets
At GeoPoll, we’ve got spent years finding out the right way to finest join with survey respondents in rising markets worldwide. Choosing the right mode for conducting your analysis objectives is without doubt one of the most necessary selections earlier than information assortment begins. Contact GeoPoll at the moment to debate what analysis mode is finest to your challenge.