GeoPoll is happy to launch our newest insights report, delving into the center of African soccer ardour by means of our complete survey on the Africa Cup of Nations (AFCON) 2023. On this report, we discover how this celebrated match resonates with followers throughout Ghana, Nigeria, South Africa, and Tanzania, providing a window into the cultural, social, and financial cloth of those nations.

Abstract of Key Findings

1. Widespread Consciousness and Curiosity: Our survey revealed an awesome consciousness of AFCON 2023, with 93.8% of respondents throughout the surveyed nations conscious of the upcoming match, showcasing the game’s significance past mere leisure.
2. Viewership Intentions and Tendencies: A major majority are usually not solely conscious of however eagerly anticipating the match, with 93% intending to observe. The info exhibits a excessive stage of engagement, significantly within the 26-35 age group, and factors to a gender hole in sports activities viewership.
3. Media Consumption and Preferences: Conventional TV stays the dominant medium for watching the video games, however a substantial shift in direction of cell platforms additional highlights the altering panorama of media consumption in Africa.
4. Workforce Assist: Nationwide groups get pleasure from robust help, reflecting the function of soccer in fostering nationwide delight. Watching AFCON is a social affair, with many followers having fun with the video games alongside family and friends, usually over meals and drinks.
5. Merchandise and Betting Tendencies: The match drives important financial exercise, with practically half of the respondents buying group merchandise and over 60% partaking in sports activities betting, underscoring the business potential tied to such occasions.
6. Cultural and Social Impression: The survey captures the idea in AFCON’s substantial cultural and social affect, illustrating how soccer occasions are intertwined with the societal cloth of African nations.

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Whether or not you’re a enterprise trying to faucet into the African market, a sports activities fanatic, or a policymaker, this report presents invaluable insights into the colourful world of African soccer. Within the 14-page report, we unpack the information and supply analytical insights into each theme lined.

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